Dual-Line Drive Helps the Green Upgrade of China's Automotive Industry 10120502

On May 3, the much-anticipated 2012 Beijing International Automotive Exhibition came to a successful close. The ten-day show attracted hundreds of manufacturers of passenger vehicles, commercial vehicles and other products, making it the largest of all the editions so far. In addition, the show also drew the active participation of manufacturers in the upstream and downstream of the automotive industry chain, such as automotive electronics and lubricants.

Some industry experts say that an auto show is a miniature of the industry's development and at the same time a weather vane for the industry's future. This auto show not only demonstrated the development strength of many well-known vehicle manufacturers, but more importantly, through the dual-line drive of independent R&D and talent cultivation within the industry in recent years, it concentratedly displayed the comprehensive strength of the coordinated development of China's automotive industry chain.

Playing the innovation card to strengthen the China Heart
In recent years, China's automotive industry has developed rapidly, ranking first in the world in both production and sales for two consecutive years, which is closely related to the rapid progress of domestic independent brand engine technology. With the rise of the low-carbon economy and the leap forward in automotive engine technology, engines have set higher requirements for lubricant quality, including service life, high efficiency and especially energy-saving and consumption-reducing performance, said Liao Guoqin, General Manager of PetroChina Lubricant Company. As a professional lubricant company integrating production, learning and research, PetroChina Lubricant Company has always been committed to the R&D of independent scientific research results and their commercial application, taking it as its important mission to support China's automotive industry and provide vehicles with the best lubricating products.

Over more than ten years since its establishment, Kunlun Lubricant, relying on the strong scientific research strength of the two major research centers in Dalian and Lanzhou, based on the development trends of the industry chain and keeping pace with the development of engine technology, has continuously deepened scientific and technological innovation and devoted itself to the research and development of high-quality lubricants, making tremendous efforts to extend engine service life and help engines save energy and reduce emissions, and injecting surging power into the China Heart.

At the same time, PetroChina Lubricant Company also attaches importance to coordinated development with partners in the automotive industry chain. By establishing joint laboratories and key laboratories and carrying out industry-academia-research cooperation, it continuously strengthens forward-looking and in-depth cooperation with vehicle manufacturers, related industry associations and universities; the three-line linkage R&D system ensures that lubricant product development keeps pace with China's vehicle conditions, with stronger applicability.

Talent perspective ignites the dream of a strong power
The development of an enterprise ultimately comes down to the question of talent, and the development of China's automotive industry cannot do without the cultivation and reserve of talent. It is understood that, as a representative of national brands in the lubricant industry, while maintaining sustained and healthy corporate development, PetroChina Lubricant Company upholds the core brand value of care that never stops and, with the original intention of discovering, cultivating and reserving future industry talent for China's automotive industry, has helped Formula Student China to be held successfully. Since the competition was founded in 2010, it has attracted attention from all sectors of society, especially university teachers and students. The event not only cultivates students' design and manufacturing ability, cost control ability and team communication and collaboration ability, but also enables students to maturely respond to the future talent needs of enterprises, providing a broad platform for the cultivation and selection of outstanding automotive talent in China.

The Kunlun Lubricant Cup Formula Student China has directly benefited and influenced more than 20,000 people, becoming a landmark social practice and talent cultivation platform for the coordination between university automotive talent cultivation and industrial development. Drivers taking part in the competition are snapped up by many domestic automotive manufacturers, which forms a sharp contrast with the current high-pressure employment situation, and thereby reflects the importance and urgency of cultivating talent with practical and innovative awareness, said relevant personnel from the competition organizing committee.

Relying on a firm approach to talent cultivation and the R&D speed and strong strength that come from deeply understanding the market, PetroChina Lubricant Company has over the years achieved many innovative scientific and technological applications through advocating the principle of rational lubrication. At present, half of the vehicle lubricants sold by Kunlun Lubricant come from independent R&D achievements.

In the Twelfth Five-Year Plan it is explicitly stated that China's economic and social development should take accelerating the transformation of the economic development mode as the main line, with the goal of accelerating the enhancement of China's national strength, comprehensive strength and national competitiveness. For the manufacturing industry, it is explicitly stated that transformation and upgrading should be accelerated and the core competitiveness of industry improved. As a leading brand in the lubricant industry, PetroChina Lubricant Company has over the past decade led China's lubricant industry in achieving rapid development, and when the industry faces green transformation, PetroChina Lubricant Company was the first to put forward rational lubrication, committing itself to promoting the renewal of lubrication concepts and the transformation of lubrication methods across the whole industry and once again standing at the forefront of industry development. In the future, in response to changes in market needs, PetroChina Lubricant Company will speed up the adjustment of its product mix and service methods to meet the real needs of the healthy development of China's automotive industry, and will, as always, focus on the R&D of lubricating products to help the industry smoothly achieve green upgrading.