Kunlun Makes a High-Profile Deployment of Its Quick Oil Change Business

Recently, PetroChina Kunlun Lubricant, which sits firmly in the top position of the domestic lubricant industry, has been unusually high-profile. In January, several Kunlun directly operated quick oil change chain stores opened one after another in Beijing, Lanzhou and Daqing, and subsequently all the stores simultaneously launched a preferential promotion campaign lasting three months. Recently, Kunlun has been carrying out further site selection work and plans to open more stores this year.
In the countries of Europe and America with developed automotive industries, people attach great importance to vehicle maintenance. Unlike China, those countries have few large auto repair plants clustered on the edges of cities; in their place are chain-style quick vehicle maintenance outlets. These quick maintenance outlets are similar to China's convenience stores, mostly located around communities and operated by way of chain business. The stores are not large in scale, but their brands are very prominent, and they are fast and convenient with guaranteed quality, greatly convenient for those who own cars.
After carrying out in-depth research on China's automotive aftermarket, PetroChina Kunlun Lubricant introduced this concept of quick maintenance, popular in Europe and America, into China, forming the "Kunlun quick oil change outlet." Kunlun quick oil change outlets are positioned as "your engine maintenance expert close at hand," and their business is mainly developed around engine maintenance, such as providing quick oil changes, replacement of the three filters, and non-disassembly cleaning and maintenance of the lubrication, fuel, cooling and automatic transmission systems; in addition, there is also some minor repair business.
"At present, the concept of focusing on vehicle maintenance with repairs as a supplement has already been accepted by Chinese drivers, and the top priority of vehicle maintenance is the maintenance of the car engine. Kunlun's development and production of lubricants is also carried out around engines, so it is fair to say that our focus on engines is the greatest advantage of our Kunlun quick oil change outlets," said a person in charge of Kunlun's quick oil change unit. He said that with the concept of vehicle maintenance now deeply rooted in people's minds, the quick oil change outlet model will have unlimited prospects.