Kunlun Lubricant's Innovative "Yang-Lan-Wu" Vehicle Oil Marketing Model Officially Launched

On October 31, the launch meeting for Kunlun Lubricant's innovative vehicle oil marketing, jointly organised by the Lanzhou Lubricant Branch and the Gansu Kunlun Haoke Sales Branch, was held in the Wuwei area, with more than 200 participants including employees of gas stations of Gansu Petroleum Sales Company and the Wuwei Regional Petroleum Company, Wuwei-area distributors and representatives of Wuwei-area alliance terminals attending the "Interconnected Sharing, Wisdom for Win-Win" event, marking the formal start of the implementation phase of the vehicle oil innovation achievement, the "Yang-Lan-Wu" model.
On October 26, the Lanzhou Branch took the lead in the Wuwei area in formally connecting the entire process between gas stations, terminals and consumers through QR code applications and supporting marketing.
On October 27 and 28, Sun Shuhao, Deputy General Manager of the company, visited Wuwei to inspect gas stations and auto repair terminals on site and to guide the implementation of the innovative vehicle oil marketing, focusing on and giving detailed guidance for the process by which consumers who buy oil at a gas station can have it changed free of charge at nearby auto repair terminals through the use of QR codes.
On October 29, with the key processes connected, the Lanzhou Branch held an "Interconnected Sharing, Wisdom for Win-Win" training and warm-up meeting attended by gas station employees and maintenance technicians from terminal repair shops in the Wuwei area, launching linked marketing between gas stations and terminal repair shops.
On October 30, the Lanzhou Branch organised sales staff to conduct on-site process testing at gas stations and terminal repair shops in the Wuwei area; the process test was successful.
With all preparatory work in place, the new "Yang-Lan-Wu" model, hosted by the Lanzhou Lubricant Sales Branch with the assistance of the Wuwei Sales Branch of PetroChina Gansu and involving cooperation between the lubricant company, the provincial petroleum company and cross-industry alliance terminals, was formally launched.
Liang Jiaju, General Manager of the Lanzhou Branch, spoke from the perspective of "leading Kunlun Lubricant's vehicle oil marketing with service and technology", while Sun Jun, Secretary of the Non-Oil Business Department of Gansu Sales Company, delivered a concluding speech and set out work requirements for the participating municipal companies.
Engineer Chen Gang from the Product Design Centre explained knowledge about Kunlun Tianrun products.
Wang Wenyue, Party Secretary and Deputy General Manager of the Lanzhou Branch, gave a keynote report titled "Interconnected Sharing, Wisdom for Win-Win".
The terminal repair shop Lanzhou Xinfeichi Automobile Service Co., Ltd. shared its experience in selling Tianrun products, expressing that dealing in Kunlun Tianrun products offers quality assurance and also brings a sense of patriotic satisfaction, which struck a chord with the audience.
Employees of gas stations, distributors and the Lanzhou Branch performed a situational drama entitled "Scan the Code for Great Prizes, Service without End", which demonstrated the operating process of the new model even more directly.
An on-site ordering activity was also organised: Tianrun orders reached 13.23 tonnes and high-grade gasoline engine oil products 7.2 tonnes.
Through this meeting, the "Yang-Lan-Wu" model was publicised in Wuwei and across Gansu Province, laying a good foundation for the integration of the lubricant company with the Gansu company and for innovative work in Kunlun vehicle oil lubricant sales.