Kunlun Lubricant Again Partners with a National Class-A Automotive Event, Becoming a Comprehensive Strategic Partner of the 2018 CCPC

On August 8, the press conference for the Kunlun Lubricant Cup · 2018 China Car Performance Competition (CCPC) was grandly held in Beijing. At the conference the event’s title sponsorship was officially revealed: Kunlun Lubricant once again became the title sponsor of the “2018 CCPC China Car Performance Competition,” with Kunlun Tianrun under Kunlun Lubricant becoming the event’s only designated oil and Kunlun Star its only designated care product. In addition, the two sides jointly launched the Kunlun Lubricant King of Racing Challenge and announced the immediate start of nationwide open recruitment, with nine-ball queen Pan Xiaoting again serving as the image ambassador of the Kunlun Lubricant King of Racing Challenge.
A powerful alliance: the comprehensive strategic partnership deepens
In 2017, with outstanding product performance and quality, Kunlun Lubricant successfully took the title sponsorship of the China Car Performance Competition and reached a strategic cooperative relationship with the organizer. This year the cooperation is even closer, with comprehensive strategic cooperation in brand cooperation, event promotion, technical exchange and many other aspects.
The China Car Performance Competition is hailed as the “Olympics of the Chinese auto world,” jointly created by two authoritative institutions — China Automotive Technology and Research Center Co., Ltd. and the Automobile and Motorcycle Sports Federation of the General Administration of Sport of China — and is currently the only national Class-A automotive event in China that uses “completely unmodified production models as competition vehicles.” The competition combines conventional performance testing with extreme environmental challenges, truly and comprehensively reflecting the overall performance of each model, and is China’s top platform for production car performance verification.
Kunlun Lubricant is affiliated with PetroChina Company Limited, the world’s fourth-largest company, and is a lubricant enterprise integrating production, R&D, sales and service — truly the “national team” of China’s lubricant industry; its service scope reaches numerous fields vital to the national economy and people’s livelihood including military, aviation, mining, electric power, railway, chemicals, steel and automobiles, making it a well-deserved “pillar of the great nation.” With the two sides’ continuous exploration and deep cooperation in events, Kunlun Lubricant and the CCPC, combining their strong respective professional advantages, will build the most authoritative and professional automotive event platform in China and add a stronger driving force to the rapid development of China’s auto industry.
Officially certified: military-grade quality guards racers as they challenge their limits
This year is already Kunlun Lubricant’s second partnership with the China Car Performance Competition; after a season of all-round cooperation and high recognition, this year Kunlun Tianrun under Kunlun Lubricant became the event’s only designated oil and Kunlun Star its only designated care product.
The CCPC is a professional testing platform for production car performance; all competing vehicles will face the “three-high” extreme challenge, including the high-performance challenge at the professional proving ground in Yancheng (Dafeng), the high-altitude challenge at Songming Jiali Ze in Kunming and the extreme-cold challenge in Yakeshi. This is not only a harsh test of vehicle performance but also a rigorous test of vehicle oils and care products. To ensure competing vehicles are always in optimal condition and let entrants perform at their best, high-performance lubricants and care products become the official event’s inevitable choice.
As a leader in China’s lubricant industry, Kunlun Lubricant not only supplies oil for the “Long March” series of launch vehicles, the “Liaoning” aircraft carrier, the “Blue Dolphin” and “Fuxing” EMU trains and the “Changji–Guquan ±1100 kV ultra-high-voltage direct current transmission project,” but has also won the recognition of well-known domestic and international enterprises such as Chrysler, BMW, Volkswagen, Volvo, Siemens, GM, FAW, Sinotruk, XCMG, Dongfeng Motor and SAIC. Relying on advanced R&D capability, technological breakthroughs and military-grade quality, Kunlun Lubricant will continue to take on the responsibility of escorting racing cars.
Guarding dreams, helping grassroots drivers challenge themselves
At the press conference, Kunlun Lubricant and the CCPC simultaneously launched the “Kunlun Lubricant King of Racing Challenge.” This event is a grassroots-friendly event independently created by Kunlun Lubricant based on the CCPC, aimed mainly at non-professional members of the public; while giving racing fans the chance to challenge themselves and realize their dreams, it also lets the general public get up close to professional events and fully experience the charm of automotive competition culture.
This competition has also invited nine-ball queen Pan Xiaoting to serve as image ambassador. She is the first Chinese winner of the nine-ball world championship and is known for her rigorous work style and champion spirit of constantly challenging her own limits; Pan Xiaoting serving as the image ambassador of this event will not only lead more ordinary people to participate and pay attention, but also inspire every grassroots driver with a racing dream to break through themselves and challenge their limits.
It is reported that the 2018 Kunlun Lubricant King of Racing Challenge includes stages such as open recruitment, two qualifying rounds and three finals. The public can register through multiple channels including Kunlun Lubricant’s official Weibo and WeChat. The qualifying rounds will open in September and October in Nanjing and Kunming respectively, and those who qualify successfully will go straight to the CCPC finals to meet image ambassador Pan Xiaoting and compete together on the track.
As the “national team” of the lubricant industry, Kunlun Lubricant joining hands again with a national Class-A event not only fully demonstrates all parties’ high recognition of “military-grade quality, a pillar of the great nation,” but also comprehensively shows Kunlun Lubricant’s commitment as a central enterprise to actively fulfilling corporate social responsibility — safeguarding the development of China’s national auto industry, supporting the growth of China’s automotive sports events, and at the same time guarding and empowering every ordinary person with a racing dream to keep moving forward on the road of challenging limits and breaking through themselves.