Win a Truck by Taking Photos: Kunlun Lubricant to Launch a Journey of Care

On March 16, 2015, the large-scale Kunlun Tianwei campaign 'No Place Beyond Its Reach: Discovering the Most Beautiful Road of Life', organized by the Lubricant Branch of PetroChina Company Limited, will officially open. This major campaign will build a stage for truck drivers to present themselves to peers nationwide and to enthusiastic netizens.
Truck drivers 'show off their lives' and share 400,000 yuan in prizes
For a long time, the logistics and transport industry, with trucks as its main vehicle, has not only moved goods to meet people's daily needs but has also become an indispensable part of the chain of social development. With the rapid development of the economy, China's truck fleet has long ranked first in the world, and the huge group of truck drivers has gradually drawn public attention.
Intense work pressure, irregular hours and years of eating and sleeping on the road have become hallmarks of the truck driving profession. Yet behind their hard work lie many hidden joys of life, and along their daily arduous journeys there are all kinds of beautiful scenes of life.
While letting more people understand and recognize the other, little-known side of these 'tough guys' in life and at work, the campaign also gives truck drivers a lucky chance to win a valuable truck.
It is understood that truck drivers taking part in the campaign can use the 'Take Photos to Win a Truck' app to take pictures and upload them to the campaign platform, with a chance to be shortlisted as a truck driver with 'the most beautiful attitude to life'; the two final winners will each receive a truck tractor worth 400,000 yuan.
65 days across 26 cities, online and offline simultaneously
Truck drivers and enthusiastic netizens alike can take part in this campaign. Truck drivers upload photos, and other drivers and netizens can vote by liking them. During the campaign the system automatically draws 150 lucky netizens each week to receive a 20-yuan mobile phone top-up card provided by the organizers, over a total of 12 weeks. In addition, on March 31, April 30 and June 5, three iPhone 6 grand prizes will be drawn from among the netizens who have enthusiastically voted.
At the same time, the campaign platform will be extended offline with a 70-stop roadshow tour lasting 65 days and covering a total of 14,200 kilometers in 26 cities nationwide, including Guangzhou, Chengdu, Tianjin, Wuhan, Hefei, Zhengzhou and Qingdao, bringing rich entertainment programs to busy truck drivers and adding a touch of joy to their dry transport life.
Kunlun Tianwei has always been committed to providing consumers with the most suitable products out of a sense of responsibility toward them. Each of its lubricants is developed by researchers according to different needs, with technology constantly updated to suit the oil requirements of all types of truck drivers, truly reducing drivers' operating costs.
Regarding the upcoming campaign, the person in charge on the organizing side also said: 'The reason we are holding such a campaign is to send genuine good wishes to the many truck drivers. Truck drivers live on the road, and we hope through this campaign to encourage them, and we hope everyone can see their happy moments on the road and join in cheering for the driver community.'
It is reported that Kunlun Tianwei's 'No Place Beyond Its Reach: Discovering the Most Beautiful Road of Life' will last three months and will culminate in an awards ceremony in Beijing on June 16, where two final winners will be selected on site, fulfilling a truck driver's dream of owning a truck.