Emphasizing soft power, Kunlun achieves success through excellent service.

At present, the competition in China's lubricant market is described as "intense" without exaggeration. Statistics show that there are nearly 4,500 large and small lubricant factories in China, with over 6,000 lubricant brands, and an annual supply of 4.5-4.6 million tons of lubricants. If a large part of these are small and medium-sized enterprises, then the "power" of foreign enterprises is even more undeniable.
It is known that after China's accession to the WTO, the tariff on lubricants has dropped from 9% to 6%, and the lubricant market is one of the earliest opened markets in China. Since 1992, international well-known brands such as Shell, Mobil, BP, and Castrol have successively entered the Chinese market. Multinational companies, relying on their resource advantages such as cooperation with automobile manufacturers, have rapidly penetrated every corner of the Chinese market and gained the majority of profits in the Chinese lubricant market.
Under the severe market situation, lubricant enterprises have begun to seek breakthroughs for survival and development. Some powerful foreign enterprises have adopted methods such as mergers and acquisitions and establishing factories domestically to reduce costs and expand market share. While some small and medium-sized domestic enterprises hope to win the market with low-price strategies, it has been proven that low prices are inevitably accompanied by low-quality products. In today's era where consumers pay attention to product quality, low-quality and low-price products obviously cannot touch the end consumers. The situation faced by Chinese lubricant enterprises remains severe.
When some lubricant enterprises are constantly disputing over hard indicators, the leading brand of Chinese lubricants, Kunlun Lubricants, focuses on quality and technology, while strengthening soft power construction. Through humanized services, it gains the favor of end consumers.
On one hand, Kunlun is committed to providing more convenient services. The Kunlun oil change center and customer service hotline are important means to facilitate customers. The chain of Kunlun's oil change centers integrates the resources of various brand automotive parts, breaks the vertical monopoly, and provides a one-stop service including car maintenance, repair, quick repair, beauty care, and spare parts supply on the basis of transparent pricing and services. Owners can solve problems in one place and shorten the distance with consumers. While the Kunlun customer service hotline can provide services such as technical consultation and product usage guidance, which greatly facilitates customers.
On the other hand, Kunlun's services are more people-oriented. Kunlun Lubricants Company adheres to the "care" concept and does its best to provide humanistic care to the driver group. Therefore, Kunlun has sponsored the selection activity of heroic drivers for five consecutive years. The relevant leaders of Kunlun Lubricants said that compared with simply increasing service hardware facilities and improving service content, this kind of caring service is undoubtedly more humanistic and more inclusive.
It is precisely this people-oriented service that has been recognized and affirmed by consumers. In recent years, the sales volume of Kunlun products has increased significantly, and its share in the high-end market has also increased significantly. Kunlun has become the true leader of the Chinese lubricant brand.