The Logistics Boom Drives Related Industries as Kunlun Diesel Engine Oil Sales Grow Rapidly

China's sustained and rapid economic growth has driven the swift rise and development of the logistics industry, which has become the artery of the national economy. At the same time, the large number of freight vehicles put into logistics transport has also boosted demand for diesel engine oils suited to high-speed, long-haul, heavy-duty vehicles. Kunlun's series of lubricant products designed specifically for diesel vehicles have won the favour of the logistics industry with their outstanding quality, and sales continue to grow rapidly.
Internationally, the logistics industry is regarded as the artery and a basic industry of national economic development; its level of development is one of the key indicators of a country's modernization and overall national strength, and it is described as an "accelerator" of economic growth, which is why governments attach great importance to it. To promote the development of China's logistics industry, the government has issued a series of policy documents in support, and the 11th Five-Year Plan also explicitly called for "vigorously developing modern logistics".
The rapid development of logistics has increased demand for freight vehicles, vehicle maintenance, diesel, lubricants and related industries. Statistics show that as of September 2008, China had 11,149,970 freight vehicles, accounting for 17.73% of all motor vehicles, and most of these are diesel vehicles with high thermal efficiency and good fuel economy. Because such heavy-duty freight vehicles run loaded over long distances for extended periods, vehicle wear inevitably increases, particularly wear on the engine, the core component of a vehicle. In recent years, therefore, alongside the vigorous growth of the logistics industry, the industry's demand for lubricant products suited to high-speed, long-haul, heavy-duty vehicles has also continued to rise.
Kunlun Lubricants has long attached importance to the diesel engine oil segment and has deep experience there. Even before the Kunlun brand consolidation, the company's older brands such as Feitian, Qixing and Daqing held an absolute advantage in the market. During the consolidation of its brands in 2001, Kunlun further segmented the diesel engine oil segment in line with the characteristics and trends of diesel vehicle development, drawing on the strengths of its Dalian and Lanzhou R&D centres to create a product series suited to modern diesel vehicles: Kunlun Tianjiao as a product dedicated to premium passenger vehicles, Kunlun Tianwei for premium high-horsepower freight vehicles, Kunlun Tianhong for heavy-duty trucks and Kunlun Tianli for mid-range commercial vehicles. After this segmentation, Kunlun's advantages in the diesel engine oil market became even more evident: it not only has high-quality base oil resources and additive technology on a par with the world's best, but its product design is also better matched to user needs, which is why it is favoured by diesel vehicle users.
Kunlun's solid work in the diesel vehicle market has also been rewarded by the market. As the growth of logistics directly drove up the number of freight diesel vehicles and steadily increased lubricant sales, Kunlun, drawing on its own strengths, has outpaced many brands to achieve rapid growth in diesel engine oils.