Kunlun Lubricant Wins the 2021 Golden Flag Award Gold Prize for Market Public Relations Activities

On November 26, the 2021 Golden Flag Awards (12th edition) ceremony was held in Beijing. Kunlun Lubricant's integrated marketing communication case for the launch of its SP-grade Winter Olympics new products stood out from a number of cases representing the highest standards in the industry, winning the "2021 Golden Flag Award Gold Prize for Market Public Relations Activities".
The Golden Flag Awards were founded in 2010 and are the most professional and recognised brand influence awards in the public relations and communication field, known as the "annual Oscars of China's public relations industry". With their professionalism and authority, the awards have attracted the participation of many Fortune Global 500 companies, covering dozens of fields including automobiles, IT, fast-moving consumer goods, consumer electronics, energy, e-commerce, tourism and catering.
China Brand Day was approved and established by the State Council; since its establishment in 2017 it has now reached its fifth edition. On May 10, the 2021 China Brand Day event opened in Shanghai. As the official lubricant of the Beijing 2022 Winter Olympic Games, Kunlun Lubricant's launch event for its SP-grade Winter Olympics new products was held alongside the China Brand Day event. At the launch event, human-screen interaction was used to highlight 8 Winter Olympics commemorative products, presenting their four outstanding advantages of "fully synthetic level, the highest standard certification for engine oils, more energy-saving, cleaner and lower-carbon, and adaptation to new energy vehicles". The event also featured lubrication-themed song and dance performances and an immersive flash-mob experience of "My Motherland and I", creating a new product launch event with a novel format and outstanding highlights.
Responding to the national call to build a strong brand nation, Kunlun Lubricant stood on the stage of China Brand Day as a representative independent brand enterprise of Chinese products, Chinese technology and Chinese standards, carrying people's aspirations for a better life through its brand and products. This new product launch event expressed the brand and products outstandingly, with prominent highlights and novel creativity; by accurately understanding the characteristics of the new generation of consumers and focusing on enhancing integrated marketing capability, it strengthened brand awareness and emotional added value, reinforced the audience's recognition of "Kunlun Lubricant", effectively boosted marketing conversion and formed a phenomenal brand communication event.
Recently, Kunlun Lubricant's Winter Olympics communication case had just won the Marketing Innovation Award at the 17th China Public Relations Industry Best Case Competition; winning the 2021 Golden Flag Award Gold Prize for Market Public Relations Activities this time is further affirmation of Kunlun Lubricant's brand influence and innovative strength.
Kunlun Lubricant will uphold the brand philosophy of "military-grade quality, a pillar of the great nation", keep breaking through and continue to innovate, build a world-class digital and intelligent high-tech enterprise with the best returns and the best brand and contribute to promoting the innovative development of China's lubricant industry.