A New Journey of Reform: Kunlun Lubricant Safeguards Every Journey

On November 1, 2018, the 2018 China Automobile Circulation Industry Annual Conference and Expo, themed "A New Journey of Reform, A New Era of Circulation", opened in Haikou. The conference is the most influential and widely communicated annual gathering in China's automotive field, hosted by the China Automobile Dealers Association. More than 3,000 guests, including Shen Jinjun, President of the China Automobile Dealers Association, economists, executives of top-100 dealers, automotive aftermarket companies and mainstream media, attended the expo and gathered to focus on the industry's development. Kunlun Lubricant appeared at the conference for the third time as a shining calling card of the automotive aftermarket.
Diao Jianshen, Vice President of the China Automobile Dealers Association, Wang Wei, Manager of the Marketing Department of PetroChina Lubricant Company, and representatives of the conference organiser jointly launched the opening of the expo.
New opportunities bring new challenges
In 2018, the growth of China's auto market slowed, with full-year growth turning to marginal or zero growth. The market is facing a broader environment in which corporate adjustment and reshuffling are accelerating and resource elements are concentrating faster in enterprises with innovation and competitiveness, making it urgent to advance automotive circulation reform and establish a new automotive circulation system.
Changes in the auto market are driving the rise of the automotive aftermarket, whose importance in the automotive industry chain is becoming ever more obvious. Equally, new opportunities come with new challenges. Building a new automotive circulation system requires enterprises or platforms to guarantee product quality while providing users with one-stop, comprehensive and full-cycle services. Kunlun Lubricant, which holds a leading position in the domestic lubricant industry, has set an example for the industry with its excellent technology and services, becoming a pacesetter in automotive aftermarket reform.
Kunlun Lubricant brand and series product display stand at the conference
Military-grade quality builds a pillar of the great nation
At present, users have three main requirements for automotive aftermarket services: convenience, brand trust and professionalism. Kunlun Lubricant works on technology, brand and service to build solid brand trust and provide users with high-quality lubricant products and professional lubrication services for their journeys.
Persisting in technological innovation and actively promoting product upgrading. In March 2018, the Kunlun Tianrun series in the passenger vehicle field was upgraded across the board, leading the way with products meeting the requirements of Europe's latest energy-saving and environmental protection ACEA C5 specification and products meeting the performance requirements of API's latest technical standard SN PLUS; with their advantages of lasting wear resistance, high oxidation resistance, energy saving and environmental protection, they have been certified by many high-performance and mainstream automakers such as Porsche, Renault, Mercedes-Benz and Volkswagen, and are deeply loved by users.
On-site display of Kunlun Tianrun series products
Persisting in conceptual innovation and accelerating brand transformation and upgrading. Upholding the brand philosophy of "military-grade quality, a pillar of the great nation", Kunlun Lubricant strives to advance the transformation and upgrading of its brand. In August 2018, Kunlun Lubricant held a brand strategy transformation and upgrading conference, moving from a product manufacturer to a provider of comprehensive "product + service" solutions and achieving the shift from production-oriented to service-oriented and from business-oriented to platform-based.
Persisting in service innovation and promoting the comprehensive upgrading of services. Kunlun Lubricant launched a long-mileage solution, providing not only long-life series lubricant products for commercial vehicles, but also expert technical support, matching fleet fuel cards, oil condition monitoring, same-mileage oil changes and many other lubrication services, covering the lubrication needs of the entire logistics and transport cycle and solving users' lubrication problems in an integrated way.
At the Automotive Dealer Aftermarket Quality and Efficiency Improvement Summit Forum, which opened on the morning of the first day of the conference, Zou Feng, Manager of the Marketing Department of the Guangzhou Branch of PetroChina Lubricant Company, delivered a keynote speech introducing Kunlun Lubricant's brand and product advantages and its service philosophy, and looked ahead to the future development direction of lubricant brands in the aftermarket.
Zou Feng, Manager of the Marketing Department of the Guangzhou Branch of PetroChina Lubricant Company, delivering a keynote speech
Great responsibilities demand commitment. As the importance of the automotive aftermarket becomes apparent, the lubricant industry will occupy an increasingly important position in the field of automotive circulation in the future. Chinese lubricant enterprises represented by Kunlun Lubricant will also shoulder the responsibilities entrusted to them by the new era through continuously improving R&D technology and quality services, helping the automotive circulation industry to achieve transformation together, contributing to safeguarding every safe journey, and serving the country and the people!