Care in Action – Kunlun Lubricants Appears at the Jinan Stop of the 2017 Auto Safety China Tour

Following its first appearance at the Zhengzhou stop of the 2017 Auto Safety China Tour, Kunlun Lubricants joined hands with PetroChina's Shandong Marketing Company, PetroChina's Shandong Jinan Marketing Branch and Jinan Kunlun Hongrun Trading Co., Ltd. to hold the Jinan stop of the 2017 Auto Safety China Tour at Quancheng Square in Jinan on May 13-14. Judging from the surging crowds, blooming smiles and active interaction on site, consumers gained a further understanding of Kunlun Lubricants' strong scientific research strength, advanced production processes and excellent product quality.
"It is rare to have the chance to take part in an event like this. It lifted my mood and added a touch of colour to a dull working and daily life, and I could learn about Kunlun products up close, giving me one more option for oil use." Freelancer Zhao Lei gave Kunlun Lubricants high marks, saying that since adding Kunlun Tianrun KR9 fully synthetic oil to his Audi A6L, engine noise and carbon deposits had decreased markedly, improving the driving experience.
At the main venue of the event, a Kunlun Lubricants promotional video played repeatedly on the big screen, attracting a great deal of attention. Many consumers took the initiative to interact with Kunlun Lubricants staff, either visiting the Kunlun exhibition area to learn about the performance and features of Kunlun products or stopping to watch the themed catwalk shows and enjoy a visual feast. Yu Hanqing, a sales representative of PetroChina's Jinan Lubricant Sales Branch, also popularized passenger car maintenance knowledge for consumers on site in terms of differentiating engine oil grades and oil use guidance, and everyone generally reported that the explanations were very practical and cleared up many of their usual doubts about choosing and using oil.
Liu Yimin, an employee of a Jinan company, said: "I used to use imported brand oil and had never tried domestic lubricants. After listening to the professionals' introduction, I have decided to buy a barrel of Kunlun Tianrun KR9-T fully synthetic oil to support domestic independent brands."
"Kunlun oils are really durable." Yao Bin, 41, has always been a loyal user of Kunlun Lubricants. He feels that Kunlun's product quality is assured and its service is excellent, so he believes that more people will become "Kunlun fans".
During the two-day Jinan stop of the 2017 Auto Safety China Tour, Kunlun Lubricants set off waves of enthusiastic participation among consumers, who not only enjoyed Kunlun's care but also gained a further understanding of the Kunlun brand, products and services. Moreover, PetroChina's Shandong Jinan Marketing Branch also extended care to consumers by offering on-site Chinese Petroleum "My Little Pony special fuel cards": after purchasing and activating the card as a registered personal card, consumers could enjoy a discount of 0.15 yuan per litre when refuelling at PetroChina stations, plus a one-year personal accident insurance policy and a summer quilt, which were eagerly sought after by consumers.
A gold cup or a silver cup is not worth the consumers' praise. Chen Min, General Manager of Jinan Kunlun Hongrun Trading Co., Ltd., who has watched the Kunlun brand grow, said this event gave them a fresh impression. He said: "Being able to engage with consumers so closely allows us to capture their real needs; it is very down-to-earth. Kunlun is gaining more and more standing in car owners' minds. We are even more confident about Kunlun products!"