Northwest Branch's First-Quarter Automotive Oil Sales Look Promising

Through the unremitting efforts of automotive oil sales representatives and area managers, the Northwest Sales Branch's automotive oil has exceeded the targets assigned by the company for two consecutive months, achieving a good start to sales.
In January, taking the opportunity of the branch's distributor conference, the Automotive Oil Department organized two special meetings in due course on petrol engine oil and diesel engine oil, actively explaining the company's 2016 sales policy to distributors and focusing on the first-quarter promotion document for economy products, whose promotion margin of up to 13 percent created a huge attraction for distributors. In January the distributors submitted plans for 3,862 tons and settled 2,296 tons, completing 101 percent of the company's target of 2,280 tons and doubling the figure for the same period last year.
Entering February, order submissions fell back somewhat because of the Spring Festival, and demand in prefectural and county markets weakened, with oil change shops and repair outlets only reopening gradually after the fifteenth day of the first lunar month. Even so, the areas submitted new plans for 1,485 tons in February and settled 1,862 tons, completing 123 percent of the company's target of 1,520 tons and 103 percent of the branch's own goal of 1,800 tons, an increase of 19 percent over the same period last year. Thanks to the efforts of all the branch's automotive oil sales staff, the Automotive Oil Department has completed the company's tasks for two consecutive months and achieved year-on-year growth, giving sales a good start in January and February.
March is the traditional peak season for automotive lubricant sales, and the company has assigned the heavy sales task of 4,863 tons, putting considerable pressure on sales. In order to ensure completion of the company's sales task, the branch assigned an indicator of 5,050 tons to the areas. Sales representatives are adhering to the established guidelines and goals of automotive oil sales work, opening up channels, building networks and laying out end outlets for distributors, helping distributors to clear inventory, expand sales and raise market share, so as to write another good start for the branch's March sales! (Reported by Zhang Shiping, Northwest Sales Branch)