Achieving Counter-Trend Growth: Kunlun Ranks First in China in 2009 Sales

Recently, the reporter learned from Kunlun Lubricant Company that, despite the adverse impact of the international financial crisis, Kunlun Lubricant achieved the number one national sales volume in 2009 and topped China's lubricant industry with an overall market share of 36 percent, realizing the miracle of counter-trend growth in the lubricant industry. At the same time, in 2009 the number of Kunlun products certified by the state also ranked first in the industry, with 27 products winning provincial-level or higher scientific research achievement awards. Independent innovation has become one of the core driving forces behind Kunlun's continuous development. As a major technological breakthrough in 2009, Kunlun's salicylate formulation technology has greatly improved high-temperature cleanliness, oxidation resistance and extreme pressure anti-wear performance. The technology Preparation Technology and Industrial Application of Extreme Pressure Anti-Wear Additives and Packages for Gear Oils, developed on the basis of this technology, won a second prize of the National Technology Invention Award. This is the first and currently the only national invention award in the lubricant field. Guiding R&D with the market and expanding the market with R&D: relying on this technology, PetroChina Lubricant Company successfully completed the technical development of 8B and No. 20 aviation lubricants, and its general-purpose lubricant for heavy-duty power transmission and its multi-effect gear oil passed technical certification by the General Logistics Department of the People's Liberation Army. The successful development of this formulation is of great significance to Kunlun's future development and is one of the important measures for Kunlun to achieve a breakthrough in the high-end market. At present, based mainly on the salicylate formulation system, Kunlun Lubricant has completed the comprehensive upgrade of Tianhong diesel engine oil, further clarified the positioning of its two main commercial vehicle lubricant series, Tianwei and Tianhong, completed a brand-new design of the grease product line and outer packaging, and successfully brought them to market. The breakthrough in salicylate formulation technology has placed Kunlun Lubricant at the high end of the market and made it one of the most talked-about brands in the Chinese market, winning the favor of institutional customers such as SAIC-GM, Chang'an Suzuki, Sany Heavy Industry and Daya Bay. In 2009, the company's annual sales of high-grade gasoline engine oil reached 10,600 tons, with total sales reaching 116,000 tons. Relying on scientific and technological progress and nine years of development, Kunlun Lubricant has realized the transformation from resource supply to brand operation. The annual Kunlun good Samaritan driver selection extends the spirit of care that Kunlun upholds to every corner of society, constantly enriching the brand's connotations, and Kunlun has become a representative of national lubricant brands.