Top 500 Chinese Brands Shaping the World Announced: Kunlun Makes the List

Recently, the "2008 Top 500 Chinese Brands Shaping the World" ranking, jointly selected by the World Famous Brands Conference, the World Brand Organization, the US-China Economic and Trade Investment Chamber of Commerce and the World Enterprise Research Center of Global City Television, was announced to the world in Seoul, South Korea. Kunlun Lubricant, a leader of China's national lubricant industry, was among the names on the list.
Kunlun Lubricant is a product brand under PetroChina Lubricant Company. Relying on PetroChina's powerful resource base and on many years of scientific and technological strength in lubricant R&D and production, Kunlun products have become the first choice of a great many automakers and industrial enterprises; its brand influence ranks first among Chinese lubricant brands and even rivals international brands.
Kunlun Lubricant has been approved by well-known automakers including BMW, Mercedes-Benz, Volkswagen, Volvo, MAN and GM. It has also been chosen as factory-fill and service oil by a number of automotive and equipment OEMs, including FAW Group, China National Heavy Duty Truck Group, Shanghai Volkswagen, Dongfeng Motor Corporation, JAC Motors, Hafei Automobile, Changan Automobile and Shandong Lingong Rongcheng Huatai. In addition, Kunlun lubricants are widely used in machinery, electric power, coal, metallurgy and many other industries.
Kunlun Lubricant ranks first in its industry in brand awareness, reputation and loyalty. It has repeatedly been voted a most popular brand by CCTV, has won the title of China Top Brand Product, and has been named multiple times among China's 500 most valuable brands.
The 2008 selection of the Top 500 Chinese Brands Shaping the World mainly used 18 indicators across eight dimensions, namely brand awareness, reputation, credibility, satisfaction, loyalty, influence, growth and innovation, to conduct a comprehensive evaluation and multiple rounds of screening of more than 3,000 corporate brands from Hong Kong, Macao, Taiwan and the Chinese mainland. An international expert committee then reviewed and confirmed the brands selected across 68 categories. The selection procedure included independent questionnaire surveys, dedicated research on brand strength, comprehensive statistics on international brand influence and written reviews by international experts.
Being selected for the 2008 Top 500 Chinese Brands Shaping the World fully demonstrates the rise of Chinese lubricant brands represented by Kunlun. Chinese lubricant enterprises are striding toward the world and will exert significant influence on the international stage.