On November 28, Automechanika Shanghai - the Shanghai International Trade Fair for Automotive Parts, Equipment and Service Suppliers (AMS) - opened grandly at the National Exhibition and Convention Center (Shanghai). Many globally renowned companies exhibited, such as Amboss, BASF, Toshiba, DEKRA, Industrias Dolz SA and PROFI-TECH. As a leading brand in China's lubricant industry, Kunlun Lubricant exhibited a number of flagship products, including Kunlun Tianrun, the long-life series and the Kunlun Star series of vehicle auxiliary products.
Kunlun Lubricant's stand
AMS is jointly hosted by China National Machinery Industry International Co., Ltd. and Messe Frankfurt (Shanghai) Co., Ltd. It is the largest automotive aftermarket exhibition in Asia and the second largest in the world, attracting more than 6,269 exhibitors from home and abroad, with an exhibition area of 350,000 square metres and an expected 140,000 professional buyers from China and overseas. It covers four industry sectors - automotive parts, automotive supplies and tuning, automotive repair and maintenance, and electronics and systems - providing exhibitors with direct and efficient opportunities for exchange and cooperation, with a view to promoting the long-term development of the automotive aftermarket.
At this exhibition, the Kunlun Lubricant stand attracted the keen attention of the organisers' leaders, exhibiting guests and visitors. During the opening tour, several leaders attending the exhibition visited the Kunlun Lubricant stand, listened to staff explain the technical advantages, development history and innovative services of the Kunlun Lubricant series, and praised Kunlun Lubricant's technological R&D strength and brand influence.
Jia Chengbing (first from right), former Chairman of the Board of Supervisors for Large Enterprises of the State-owned Assets Supervision and Administration Commission of the State Council, Xu Bingjin (third from right), President of the China-Europe Association for Technical and Economic Cooperation, and Zhang Fusheng (second from right), Chairman of China National Machinery Industry International Co., Ltd., visiting the Kunlun Lubricant stand
As a front-runner in China's lubricant industry, Kunlun Lubricant's high-quality products and independent R&D strength drew close attention from guests and companies at the event.
Piao Jicheng, Technical Supervisor of the Overseas Business and Marine Oils Department of Kunlun Lubricant, explaining the features of the Kunlun Tianrun KR9-T product to Roh Wijsek, head of the Australian company RBG
The Kunlun Tianrun KR series exhibited by Kunlun Lubricant is one of its most popular product lines and attracted many visitors, becoming a highlight of the show. The SN PLUS oils in the Kunlun Tianrun KR9-T and KR9 series products use advanced "TGDI protection technology", designed specifically for turbocharged direct-injection engines, giving them a leading edge in the industry. The Kunlun Lubricant long-life series also on show achieved a 120,000-kilometre ultra-long drain interval for the first time in China, providing commercial vehicle users with an ultra-long mileage solution that "saves money, saves time and delivers high uptime". In addition, the Kunlun Star vehicle auxiliary products attracted Chinese and international guests with their highly efficient maintenance performance.
Kunlun Tianrun, the long-life series and the Kunlun Star series of vehicle auxiliary products
At the exhibition, Kunlun Lubricant's brand video and development history were also a focus of guests' attention. As an outstanding member of the "national team", Kunlun Lubricant upholds the brand philosophy of "military-grade quality, a pillar of the great nation" and keeps deepening its work in independent R&D. It has won national awards three times in four years, among them the independently completed project "Extreme-pressure anti-wear additives for gear oils, composite agent preparation technology and industrial application", which won a 2009 National Technological Invention Award (second class) and rewrote the history of gear oil additives being monopolised by foreign brands; the "composite additive technology for high-grade series internal combustion engine oils" won a 2012 National Science and Technology Progress Award (second class) and has been applied with OEM customers such as Dongfeng, FAW, SDEC, Suzuki and Foton; and it cracked the core independent technology for robot greases, filling a domestic gap. With its strong R&D strength, Kunlun Lubricant has shown the international market a new face of a Chinese national brand.
Kunlun Lubricant's development history
Talks and exchanges with Shi Qingzhan and his son, heads of the Philippine company ROSTAM
This brilliant appearance at AMS provided a good opportunity for Kunlun Lubricant to exchange experience and discuss cooperation with industry companies and international automotive aftermarket brands, accelerating Kunlun Lubricant's internationalisation. In the future, Kunlun Lubricant will continue to take "providing lubrication services for Chinese manufacturing, high-end equipment and key core technologies" as its mission, and, together with industry colleagues, improve service quality, jointly promote the substantial development of the industry, and help more Chinese brands go global.







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