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Company News · May 01, 2012

Kunlun Lubricants | Forging Ahead Together to Create Brilliance for a National Brand

Kunlun Lubricants | Forging Ahead Together to Create Brilliance for a National Brand

On September 26, under the guidance of the Key Account Sales Department of PetroChina's lubricant company and with strong support from the Dalian Lubricant R&D Center and the Nanjing Lubricant Sales Branch, a customer exchange meeting between PetroChina's lubricant company and the East China region (Nanjing) of Zoomlion Co., Ltd., hosted by the Wuhan Lubricant Sales Branch, achieved complete success.
This was a promotional event in which two leading enterprises in their domestic industries joined forces to jointly develop the terminal market and carry out brand promotion. Senior leaders of 124 construction machinery equipment users from the East China region attended the meeting. Li Xiaodong, Deputy General Manager of PetroChina's lubricant company, and Yin Zhengfu, Senior Vice President of Zoomlion, attended and gave speeches.
Zoomlion is a leading enterprise in China's construction machinery and equipment manufacturing industry. Over seven years of cooperation between the two sides, PetroChina's lubricant company has used its advantages in resources, R&D, production and service to research and develop the "Zoomlion concrete-specific anti-wear hydraulic oil" product for the company; from the first generation to the second the product quality has been continuously upgraded, with cumulative sales of more than 77,000 tonnes, winning deep recognition from Zoomlion and end users. At the same time, the two sides' technical and sales personnel have gone deep into the terminal market together to understand the use of Zoomlion equipment with Kunlun oil products and jointly raise the market share of both parties' products, each being the other's "best partner".
In the past two years, in the face of a difficult situation with a sharp decline in the construction machinery market, the two enterprises explored a new model of jointly developing terminal customers and, through joint promotion meetings and joint sales promotions, achieved a steady increase in sales of the "Zoomlion concrete-specific anti-wear hydraulic oil"; the product now firmly holds 90% of the after-sales service market share of Zoomlion's concrete business unit.
At the promotion meeting, Deputy General Manager Li Xiaodong said in his speech: over the past seven years, Zoomlion's rapid development has presented China with a large number of fine machinery products. PetroChina's lubricant company is committed to providing the most professional and most attentive lubrication protection and service to Chinese machinery manufacturing enterprises. At the same time, we will continue to join hands with Zoomlion, striving for perfection and pursuing excellence to achieve win-win results!
In his speech, Zoomlion Vice President Yin Zhengfu spoke highly of the strategic cooperative relationship between PetroChina's lubricant company and Zoomlion, saying that seven years of close cooperation had once again proved that the two enterprises are like a match made in heaven, and that each side is the other's ideal choice.
At the exchange meeting, an introduction to the Kunlun Lubricants brand and a presentation of Kunlun's custom-made special hydraulic oil product for Zoomlion were given. The users attending unanimously said that through this exchange meeting they had gained a deeper understanding of Kunlun Lubricants, which enjoys the reputation of "military-grade quality, key equipment of a great power", and had strengthened their confidence in using Kunlun Lubricants. On-site orders reached more than 800 barrels of Kunlun special hydraulic oil and 600 barrels of Kunlun special grease, a total of more than 150 tonnes. At the same time, the lubricant company and Zoomlion reached an intention to custom-design dual-brand Tianwei diesel engine oil and a special hydraulic oil for industrial cranes.
Through this exchange meeting, the lubricant company will use its own advantages in resources, R&D and production to continuously advance technical cooperation and interaction with Zoomlion in customized oil product R&D, oil standard formulation and establishing joint laboratories, and to promote more varieties of oil products into Zoomlion's industrial crane, sanitation and firefighting business units, raising brand influence and market share.

Kunlun Lubricants | Forging Ahead Together to Create Brilliance for a National Brand
Kunlun Lubricants | Forging Ahead Together to Create Brilliance for a National Brand
Kunlun Lubricants | Forging Ahead Together to Create Brilliance for a National Brand
Kunlun Lubricants | Forging Ahead Together to Create Brilliance for a National BrandKunlun Lubricants | Forging Ahead Together to Create Brilliance for a National BrandKunlun Lubricants | Forging Ahead Together to Create Brilliance for a National Brand

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