روغن موتور تمام سنتتیک 
روغن موتور دیزلی 
روغن دنده 
روغن موتور سیکلت From November 9 to 11, Kunlun Lubricants made a brilliant appearance at the 2016 Annual Conference and Expo of the China Automobile Dealers Association held in Zhuhai. At the exhibition site, Kunlun Lubricants showcased the corporate image, background and advantages of PetroChina and Kunlun Lubricants through its booth, videos and promotional materials, and held in-depth exchanges with automakers, dealers and other enterprises, fulfilling the requirement Kunlun Lubricants had set out of further strengthening management and service and staying close to the market.
The Kunlun display board was particularly eye-catching at the entrance to the venue
Showcasing advantages to attract partners
The annual conference and expo of the China Automobile Dealers Association attracts the participation of many domestic automakers, dealers, parts manufacturers and foreign dealer associations. "Automakers and dealers are the direct target customers of Kunlun Lubricants. This exhibition gathered China's top 100 auto dealers, which is an opportunity for the company. Making contact with them through the exhibition will help Kunlun Lubricants promote Kunlun products in the automotive after-sales service market in the future," said a staff member at the Kunlun Lubricants site, adding that the company attached great importance to this exhibition.
Participants actively prepared and divided the work among themselves
A carefully designed and arranged booth
Kunlun Lubricants took part in the exhibition for the first time this year; it not only set up a booth on site to highlight the corporate image of PetroChina and Kunlun Lubricants and to display high-end lubricant products, but also delivered three keynote reports introducing the two major advantages of PetroChina and Kunlun Lubricants to the representatives attending. The first is that PetroChina has more than 20,000 service stations nationwide, with more than 10 million vehicles refueling at them every day on average; the second is that, as a brand of PetroChina, and on the basis of resource guarantees and its two R&D centers in Lanzhou and Dalian, Kunlun Lubricants has, after more than 10 years of effort, always ranked among the top in China's lubricant industry in terms of brand and product awareness.
After learning about the situation of PetroChina and Kunlun Lubricants, Peng Cheng, after-sales director of Hunan Jiucheng Investment Group, made a special trip to the booth for an in-depth discussion with Kunlun Lubricants staff on site. He said: "The resources controlled by PetroChina give it a powerful advantage in the automotive after-sales service market. Relying on PetroChina's strong support, Kunlun Lubricants has both technological advantages and extensive network advantages, and we are confident of achieving good cooperation with Kunlun Lubricants."
Actively planning and taking the initiative
Kunlun Lubricants attached great importance to this exhibition. After deciding to participate, it actively carried out preparatory work and formulated an exhibition plan, including booth design and the selection of participants. Having obtained in advance the directory of participating automakers and dealers, the branches of Kunlun Lubricants immediately went into action: on the one hand, they carefully sorted through the directory and visited target customers in advance to establish initial contact; on the other hand, at the exhibition, based on the basic data and information they had, they arranged staff to engage in point-to-point in-depth contact and exchanges with target customers.
Company sales staff giving a keynote report at the exhibition
Judging from the exhibition site, Kunlun Lubricants staff, from leaders to employees, each fulfilled their duties, stayed closely united and divided the work among themselves, adjusting plans in a timely manner according to the situation at the exhibition and actively establishing contact with participating enterprises. Because the preparatory work had been relatively thorough, the results were very clear: on average nearly 500 people came to the booth each day to ask questions or to scan the QR code and learn about Kunlun Lubricants' corporate background, product information and other content. Kunlun Lubricants participants also took the initiative to visit other companies' booths to learn about their business, needs and customer groups and to collect relevant materials.
"The end consumer is our lifeline, and auto dealers are the most ideal place to sell high-end lubricants. In the past this channel was controlled by automotive OEMs, but now it has loosened somewhat, so we must seize the opportunity and give full play to the initiative of sales staff in each branch, doing solid work on getting Kunlun products into auto dealerships and thereby expanding our market share," said one Kunlun Lubricants staff member on site.
Rising to the challenge and creating new glory
Auto dealers visiting the booth for information
An exhibition is a platform for facing end consumers and displaying a brand. For Kunlun Lubricants, taking part can expand awareness, letting more end consumers hear about, see and understand the Kunlun brand, and it also makes it easier for frontline sales staff to carry out product promotion in the future. At the same time, the exhibition can be used to find a point of convergence with companies in the automotive after-sales service market; creating a model of cooperation and giving play to each side's advantages is the ideal state.
The problem was, however, that although the list of exhibitors was known in advance, the organizing committee did not provide contact details, which posed a great difficulty for Kunlun Lubricants' sales staff. Site staff held a special meeting to study the issue and drew up contingency plans, using warm and proactive communication so as not to miss any opportunity for exchange or for obtaining contact details.
One Kunlun Lubricants staff member said: "We are responding to the company's requirement to further strengthen management and service and stay close to the market, and, drawing on last year's experience of successfully developing the Northern Cement Group at the cement exhibition, we hope to create new achievements through this exhibition."
