Winning on Quality: Kunlun Brand Enjoys Overseas Renown

Against the backdrop of global economic integration, competition among lubricant companies has expanded from regional markets to the world. On the global stage, Kunlun, a lubricant brand originating from PetroChina, not only leads the domestic lubricant market but also enjoys an overseas reputation on the strength of its advanced quality.
Kunlun is a lubricant brand under PetroChina Lubricant Company and a leading brand in China's lubricant industry. In recent years, as Kunlun has grown, the Kunlun brand has become a standout in the domestic market while substantially increasing both sales and influence in overseas markets. Kunlun-branded products are now sold to countries including Russia, Kazakhstan, Pakistan, Malaysia and Venezuela, with sales rising steadily; over the past seven years, Kunlun Lubricants' sales in Malaysia reached 150 million yuan, while lubricant volume grew from 12,000 tonnes to 20,000 tonnes.
On the automotive oil side, Kunlun has successively won certification from world-renowned manufacturers such as BMW, Volvo and General Motors, earning high recognition from well-known foreign automakers. In the marine oil segment, in 2007 Kunlun signed a three-year oil supply contract with Maersk Line, the internationally renowned shipping company, with total supply of about 40,000-50,000 tonnes. Maersk operates the world's largest container transport service network and is extremely demanding about supplier service quality; the company selected only three lubricant suppliers worldwide, and Kunlun Lubricants was the sole Chinese supplier chosen by Maersk.
Kunlun's overseas achievements stem from the outstanding quality of its products. In terms of raw materials, Kunlun controls one-tenth of the world's high-quality base oil resources, providing a fundamental guarantee for its products. Technologically, Kunlun Lubricants has China's two most advanced lubricant research centres, holds 60% of the country's high-quality base oil resources of all kinds, and is equipped with analytical instruments and test benches at internationally advanced levels. In addition, Kunlun has carried out in-depth exchanges and cooperation with well-known enterprises and academic institutions such as Lanzhou University, Shanghai Jiao Tong University, the PLA Logistics Engineering College, the Southwest Research Institute (SwRI), AVL of Europe, Nippon Oil, the Xi'an Transformer Works, Siemens and ABB, bringing the technical level of Kunlun products to world-class standards. Advanced technology and processes, high-quality base oils and premium additives: a series of excellent attributes together produce Kunlun's outstanding quality, and that is precisely the secret behind Kunlun's fame overseas.
Kunlun Lubricants Wins the Retail End Through Customer-Centric Service. As China's lubricant market has opened up, competition in the domestic lubricant market has become increasingly fierce. In a bid to win end customers, some lubricant companies have pulled out all the stops with little to show for it. Kunlun, a leading Chinese lubricant brand, focuses on product quality and technology while vigorously strengthening its corporate soft power, and comfortably wins the end market through customer-centric service.