True to Its Original Aspiration and Quality Above All: Kunlun Lubricant Sets a Benchmark for National Brands with Quality Service

On November 7, the 19th China International Lubricant Products and Applications Technology Exhibition opened in Shanghai. The exhibition is hosted by PetroChina Lubricant Company, the Shanghai branch of the China Council for the Promotion of International Trade and others, and is the most authoritative and largest international professional brand exhibition in China's lubricant products industry. It attracted more than 230 brand companies from 16 countries and regions, each showcasing their latest 2018 technological achievements.
Kunlun Lubricant appeared at the exhibition with its latest internationally leading R&D achievements, including high-performance lubricant composite additives, high-end lubricating greases and metalworking fluids, drawing the attention of attending guests and demonstrating the formidable strength of the national brand.
Kunlun Lubricant brand and high-end product stand at the exhibition
Xu Xiaohong, Manager of the Additive Business Division of PetroChina Lubricant Company, attended the conference and delivered a speech. Xu Xiaohong said that the China International Lubricant Exhibition has created a comprehensive platform for technical exchange, business cooperation and the integration and communication of upstream and downstream players for the entire lubricant industry, and is an industry event where elites of the lubricant industry gather. As one of the leading enterprises in China's lubricant industry, PetroChina Lubricant Company will firmly fulfil its mission of raising the country's lubrication level and, upholding an open, harmonious, honest and win-win cooperative stance, carry out in-depth, high-level strategic cooperation in the lubrication field.
With the rapid growth of domestic demand for vehicle oils and the trend towards high-grade vehicle oils, China's lubricant industry has entered a period of rapid development. At the same time, most of China's high-end vehicle lubricant market is occupied by well-known foreign brands, and how domestic lubricant companies can secure a place in the highly competitive domestic and international markets has become a focus of attention for Chinese lubricant companies in recent years. As a leader in the domestic lubricant industry, Kunlun Lubricant upholds the brand philosophy of "military-grade quality, a pillar of the great nation" and has set an example for the domestic lubricant industry.
Xu Xiaohong, Manager of the Additive Business Division of PetroChina Lubricant Company, giving a keynote speech
On the one hand, Kunlun Lubricant adheres to independent R&D and an innovative spirit, achieving a number of domestic "firsts": it independently completed the project "Extreme-pressure anti-wear additives for gear oils, composite agent preparation technology and industrial application", research results that rewrote the long history of gear oil additives being monopolised by foreign brands; when the API SN PLUS standard was issued on May 1, 2018, stipulating that only gasoline engine oils meeting this standard are standard equipment for turbocharged gasoline direct-injection engines, Kunlun Lubricant, in March 2018, upgraded its entire Kunlun Tianrun series and was the first in China to launch products meeting API SN PLUS performance requirements, with technology reaching the international leading level; its independently developed long-life series products achieved a technical breakthrough in China with a 120,000-kilometre ultra-long diesel engine oil drain interval; and it cracked the core independent technology for robot greases, filling a domestic gap. With its strong R&D strength and high-quality products, Kunlun Lubricant has shown the international market the new face of a Chinese national brand.
On the other hand, Kunlun Lubricant adheres to innovation in its service concept, bringing new inspiration to the industry. On August 23, 2018, Kunlun Lubricant held a brand strategy transformation and upgrading conference, proposing an integrated "product + service" solution and achieving the shift from production-oriented to service-oriented and from business-oriented to platform-based, providing the lubricant industry with a more forward-looking development approach for adapting to market changes in the new era.
On-site display of Kunlun Lubricant high-end products
During this exhibition, more than 10 meetings or activities with different features were also arranged. At the "2018 China International Lubricant Products Industry Development Summit Forum" held on November 5, Xu Xiaohong, Manager of the Additive Business Division of PetroChina Lubricant Company, delivered a keynote speech entitled "Long-life lubricant composite agent technology solutions for energy saving and environmental protection", sharing the time-saving, effort-saving and money-saving long-life lubricant composite agent technology solutions that Kunlun Lubricant provides to users.
Group photo of PetroChina Lubricant Company staff attending the exhibition
This is the best of times. As the automotive industry continues to change, China's lubricant market has entered a new round of development. Industry-leading enterprises represented by Kunlun Lubricant will remain true to their original aspiration, leading China's lubricant industry steadily towards internationalisation and leading national brands to the world with high-quality products and high-quality services.