Major News | PetroChina Lubricant Company and JD.com Strategic Cooperation Signing Ceremony Concludes Successfully

At 10:00 a.m. on May 8, 2018, PetroChina Lubricant Company and JD.com held a strategic cooperation signing ceremony at the Star Base in Beijing, reaching multiple cooperation arrangements in areas including internet marketing and automotive service terminal construction. A new product launch themed “People · Car · Life” was also held on site, at which Kunlun Lubricant’s new online products made their debut on JD.com.
Xiao Hongwei, general manager of PetroChina Lubricant Company, and Tang Yishen, general manager of the Auto Supplies Department of JD.com’s Home Life Business Unit, attended the launch event, and representatives of the two sides signed the strategic cooperation agreement. JD.com is one of China’s most influential e-commerce platforms, leading in e-commerce, logistics and distribution and resource integration, while Kunlun Lubricant has core competitive advantages in products, technology, service and brand; this cooperation will leverage the respective strengths of both sides to form a powerful alliance with mutual benefit and win-win results. Kunlun Lubricant will debut new online products on the JD platform, open an official flagship store, take part in JD’s O2O installation service system and JD’s boundaryless marketing, and, relying on its strong R&D strength, provide product customization, technical services and all-round lubrication solutions for JD platform’s individual and enterprise users; JD.com will support Kunlun Lubricant in online brand communication, product marketing and offline terminal construction.
Ren Zhihong, host of CCTV’s “National Treasure Archives,” told the story of the “China Lubrication National Treasure Archives” on site, using his unique voice and presence to recount the R&D journey of Kunlun Lubricant’s “spirit-lifting oil” and “patriotic oil,” and the patriotic devotion of military-grade quality and a pillar of the great nation.
The overall atmosphere of the launch event centered on technology and life, pioneering with bold creativity: an automobile engine was disassembled, with each component suspended in the air on steel cables, paired with cool lighting that flashed to the rhythm of music. The unique art installation created an eye-catching sense of technology and industry, recreating the lubricated structure of the car’s heart.
At the meeting, four new Kunlun Lubricant online products — “Runsheng,” “Runqiang,” “Runwei” and “Runfu” — made a wonderful appearance; the new packaging, with backgrounds of Chinese knots, high-speed rail, an aircraft carrier and the “peace and blessing” motif, carries the patriotic sentiment of blessing a prosperous era, strengthening China, enhancing national prestige and wishing peace and good fortune, fully embodying the style of Kunlun Lubricant’s military-grade quality and a pillar of the great nation, and crystallizing love for country and family and pride in a national brand.