Striving to Be Good Kunlun People, Joining Hands with Passion to Realize the Kunlun Dream — A Record of the Central-South Branch's 2015 Dealer Conference

“We will face challenges with a full and vigorous spirit, make no excuses, never be discouraged, never complain, never give up, never admit defeat. United in sincerity, we will give play to our team's strengths, stay loyal to the Kunlun cause, and join hands with dealers to serve customers and develop terminals; we will create miracles with diligence and achieve our results with a hundredfold effort and innovation.” This was the solemn oath that all sales representatives of the Central-South Branch, fists clenched, swore to the dealers.
From December 14 to 21, 2014, the Central-South Branch successfully held its 2015 dealer conference with the theme “Striving to be good Kunlun people with passion joined, realizing the Kunlun dream together” in four places — Zhengzhou, Henan; Wuhan, Hubei; Changsha, Hunan; and Guangzhou, Guangdong. A total of 296 dealers and nearly 450 people attended the meetings. Some time has passed since the conferences ended, yet everyone is still happily talking about this “grand show in which the arts set the stage and Kunlun sang.”
At 9 a.m. on December 14, the Central-South Branch's 2015 dealer conference opened in Zhengzhou, Henan.
Photo 1: Group photo of representatives attending from the area
In his welcome speech, manager Liu Zhijian said with deep feeling: “Dear dealer friends, our relationship is a brotherhood that cannot be severed and runs through our sinews. We are all Kunlun people; let us join hands and shoulders, pool our wisdom and forge the Kunlun dream together!” The hall erupted in thunderous applause.
As the music of “I Dedicate Oil to the Motherland” began, 9 colored ribbons — symbolizing the nine major business segments of PetroChina including exploration and production, and refining and chemicals — flew out from the big screen, and the hosts, drawn from among the sales representatives, introduced PetroChina, PetroChina Lubricant Company and the Central-South Branch to the attending representatives in terms of ten aspects including company overview, technology R&D, specialized production, technical services, logistics support, dealer force and team building, highlighting the key points and distinctive features. Mr. Wang of Longyan Kunlun Petrochemical Co., Ltd. said: “I have been selling Kunlun lubricants for nearly ten years, and this is the first time I have seen such a systematic, clear and comprehensive introduction to PetroChina and the Lubricant Company. I hope you can share this PPT with all of us dealers so that we can use it in future Kunlun product promotion, introduction and technical exchange — this PPT is just too practical.”
Against the musical backdrop of “The Fast and the Furious” Formula 1 racing, then of “Our Workers Have Power,” and then of “Unity Is Strength,” the vehicle oil department, the industrial oil department and the bulk oil department gave their 2014 work reviews and 2015 outlooks respectively.
“First-class brand, first-class people, always be Kunlun people, realize the Kunlun dream!” Between sessions, the hosts timely inserted the slogan the Central-South Branch had specially designed for this conference. When in each venue of more than 100 people all the attending representatives waved the small red flags in their hands and shouted the conference slogan along with the host, the whole hall was boiling with excitement and passion. After hearing the slogan, Mr. Cao, president of the Hubei Kunlun Dealer Association and of Wuhan Chuangxin Technology Co., Ltd., announced at the reception dinner that the Wuhan dealer association's slogan was: “We are willing to be Kunlun people and to accomplish the Kunlun dream!”
Photo 2: Cheering for Kunlun
“I do not think about whether I can succeed; since I have chosen the Central-South Branch, I will just press on through wind and rain. I do not think about how much bonus I can get; since I am devoted to sales, I will bravely stride forward…” The heartfelt confession from a sales representative, titled “Love the Central-South, Love Sales,” immediately drew everyone's attention. Sales representative Peng Han, in plain and simple language, told us “My Ten Years” as a sales representative: “In 2007 I got married. When I collected the marriage certificate, I deliberately pinned the ‘gem flower’ on my suit, because I knew that this logo is a deep brand on my heart, a bond I cannot let go of!” This tenderly told true story moved everyone; some immediately shed tears.
Photo 3: Poetry recitation of “My Ten Years”.JPG
Photo 4: Poetry recitation of “My Ten Years”
The Central-South Branch carefully selected representative successful marketing cases — steel, cement, nuclear power and public transport — to share with the many dealers. The Hubei Provincial Armed Police Corps was a customer fully using Kunlun oils that the Central-South Branch newly signed in 2014. Sharing this case, sales representative Wang Wei said: the Hubei Provincial Armed Police Corps was a customer we began tracking in 2006; over eight years, the sales representatives following up changed one group after another, but we always maintained close contact with them. Although they never used our oil, it was not until 2012, when they urgently needed to adjust the oil brand they used, that our sales representative organized oil overnight, delivered it to the location they designated and attached materials such as Kunlun product introductions and logistics assurance — only then did they begin using our Kunlun oils. In 2014 the Hubei Provincial Armed Police Corps switched entirely to our Kunlun oils. This is the quality a sales representative, a dealer, must have — the power of persistence. Once again, emotion struck the hearts of the attending representatives.
Photo 5: Sharing a successful case
The oath taken by sales representatives was another special feature planned for the Central-South Branch's 2015 dealer conference. All the sales representatives, fists clenched, swore to the dealers: “We will face challenges with a full and vigorous spirit, make no excuses, never be discouraged, never complain, never give up, never admit defeat. United in sincerity, we will give play to our team's strengths, stay loyal to the Kunlun cause, and join hands with dealers to serve customers and develop terminals; we will create miracles with diligence and achieve our results with a hundredfold effort and innovation.” The conference rose to another climax. Mr. Jin, the newly appointed head of Henan Kunlun Lubricants Co., Ltd., said excitedly after hearing the sales representatives' oath: “I took office as general manager of Henan Kunlun Co., Ltd. in April, just as international oil prices kept falling and the company was running at a loss; many dealers did not dare to stock Kunlun anymore, but I do. Seeing such an upward-striving, enterprising team as yours, I am a hundred times more confident. I believe in the Central-South Branch, I believe in Kunlun. Although our company is losing money now, I believe that in the not-too-distant future we will surely reap generous returns.”
Photo 6: Sales representatives taking the oath
Having sales representatives present awards to outstanding dealers was another plan for the Central-South Branch's 2015 dealer conference. After Henan sales representative Li Jianjiang, with trembling hands, presented a dealer with a trophy containing Kunlun lubricants, he could hardly calm down. He said with emotion that in more than twenty years of work this was the first time he had felt such honor; presenting an award to a dealer is not only an affirmation of the dealer but also support for and affirmation of my work…
Photo 7: Award presentation
Ms. Guo Yan, deputy general manager of Zhengzhou Guowei Trading Co., Ltd., said in her acceptance speech: “From the moment we entered wearing scarves printed with the Kunlun logo and the words ‘Be upright in character, brilliant in work,’ from the trophies containing Tianrun oils KR8, KR9 and KR9-T that we received, from our waving red flags and shouting together the slogan of always being Kunlun people and realizing the Kunlun dream, and from the oath of loyalty to the Kunlun cause taken by all the sales representatives of the Central-South Branch — everything has made us dealer friends deeply feel Kunlun Lubricant Company's love for the Kunlun brand. For an enterprise that loves its own brand, and a team loyal to the Kunlun cause that is ‘focused, devoted and professional,’ we have every reason to believe that Kunlun's tomorrow will surely be even better!”
Dealer contract signing and authorization plaque presentation was the last part of the Central-South Branch's 2015 dealer conference. On site, nearly 300 dealers signed their 2015 sales contracts and obtained the 2015 authorization certificates for the corresponding oils. With international crude oil prices continuing to fall and the market sluggish, the Central-South Branch's approach quickly boosted dealers' confidence in doing a good job selling Kunlun and laid a solid foundation for fully implementing the 2015 sales task.
Photo 8: Signing contracts with dealers
Photo 9: Presenting authorization certificates
Photo 10: Group photo with sales representatives
The Central-South Branch's 2015 dealer conference concluded successfully in Guangzhou, leaving us with deep thoughts. Innovation is the soul of a nation's progress; for an enterprise, without innovation it is like a river without a source, a tree without roots. The Central-South Branch's 2015 dealer conference was a feast of pragmatism and innovation, subtly embedding marketing within it, strengthening brand building and brand penetration, with publicity for the Kunlun brand everywhere.
Love the Central-South, Love Sales
— by Ning Jingzhi
I do not think about whether I can succeed
Since I have chosen the Central-South Company
I will just press on through wind and rain
I do not think about how much bonus I can get
Since I am devoted to sales
I will bravely stride forward
I do not think about whether cold wind and rain will strike from behind
Since the goal is the horizon
All I leave the world is my silhouette
I do not think about whether the future is smooth or rugged
As long as I love my post
Everything is within expectation
I know
Joy is a way station in life
Hardship is life's voyage
I know
When your heart feels heavy
The best gift
Is to hand over a weighty purchase contract
You may feel bewildered
Or you may become clear-headed
When night falls
You will feel
Those pairs of warm eyes
Silently watching you move forward
I know
When you wipe the sweat from your cheeks
You will break into a bright smile
Then I will gently say to you
Keep going
Look
The osmanthus is fragrant
The moonlight is bright
As long as tomorrow is still here
As long as youth is still here
I will not grieve
Even if the night swallows everything
The sun still rises in the morning
As long as tomorrow is still here
As long as hope is still here
I will not grieve
The winter snow will quietly melt after all
The spring rain will surely come as promised
As long as life is still here
As long as passion is still here
I will not grieve
Even if I am buried in busy sales work
There are still passing vehicles and scenery for company
I embrace life with a smile
Life cannot be without laughter
How lonely a world without laughter would be
Nothing can change our love for the Central-South Branch
We walk with smiles into our fiery sales work
My Ten Years
— by Peng Han
Ten years, for a person's life, can be called a bold and heavy stroke, deeply imprinted on the journey of life. Today I want to talk about these ten years of my life, from age 22 to 32. Ten years ago, in 2004, I had just graduated from university and stepped into society, and I was very fortunate to become one of the two sales representatives recruited by what was then the Hunan representative office. From that year on, I went into lubricant sales — an industry I had never dared to imagine — and I have been at it for ten years! From then on, visiting customers, calling on enterprises and developing markets became my daily work. I traveled all over Hunan's three rivers and four waters, learned a great deal of knowledge that as a student I could never have learned, and at the same time enriched my life experience. It turned my once shy personality, which disliked talking to strangers, into an open and humorous one. The identity and professional habits of a sales representative led me to constantly read the signs on both sides of the road when sitting in a car, to have my eyes light up at the sight of an oil drum, and, faced with counterfeit and inferior products in the lubricant industry, to develop a sharp eye. Looking back on those occasions when I worked overtime to rush out marketing plans, those countless sleepless nights perfecting bid documents and rushing out paperwork, and those moments when, to win over customers, I had to drink glass after glass until I got drunk — when I think that “Sunrise over Kunlun” has taken deep root in this market, I truly feel that all of this was worth it!
In my computer I still keep the photos of every activity of the representative office, and even now, recalling them, they are still vivid before my eyes! I cannot forget the group rowing race at Shiyan Lake in Changsha, nor the thorough soaking after the mountain-climbing race on Yuelu Mountain on Youth Day, nor the happy gatherings the representative office organized for employees' little ones, and even more I cannot forget the tears streaming down our faces when we all sang “I Dedicate Oil to the Motherland” together!
In 2007 I got married. When I collected the marriage certificate, I deliberately pinned the “gem flower” on my suit, because I knew that this logo is a deep brand on my heart, a bond I cannot let go of!
I am just an ordinary member of PetroChina's sales representatives; most of them, like me, joined the Central-South Company right after graduating from university. We all have young hearts full of passion, all eager to achieve extraordinary results in this ordinary post. I firmly believe that on this great stage of Central-South sales, every salesperson will surely press forward without hesitation! Because this is our cause! This is our pursuit! (Contributed by the Central-South Branch)