East China Branch Holds Its 2015 Annual Dealer Conference for Vehicle Oil

From December 28 to 29, 2014, the East China Lubricant Sales Branch held its 2015 annual vehicle oil dealer conference in Shanghai. More than 80 people attended, including branch leaders, area heads, sales representatives and outstanding dealer representatives.
Photo: East China vehicle oil dealer conference
The meeting mainly covered two items. Item one: vehicle oil channel setup planning, a review of 2014 vehicle oil sales work, presentation and communication of the 2015 Kunlun vehicle oil business policies, and aligning 2015 sales targets and work plans with dealers, plus dealer experience sharing. Item two: Chen Gang of Lanzhou R&D gave participants training on the product performance and competitive advantages of premium diesel engine oil, new Tianrun gasoline engine oil, GL-5+ and MT18.
Photo: Dealers attentively listening to the lecture
General manager Mao Wei first expressed, on behalf of the branch, affirmation of and thanks for the efforts and achievements of the attending dealers in building the Kunlun brand in their respective regions, and made a coordinated review of matters such as how to attach importance to the comprehensive development of all product lines, how to build up and strengthen a group of diamond (premium diesel) and core (premium gasoline) dealer associations, changes in next year's business policies, and the core and importance of the Dealer Annual Development Plan, making comprehensive deployment and overall arrangements for how to implement the company's business policies.
Photo: Dealers exchanging experience
Photo: Dealers eagerly answering questions
The vehicle oil department manager gave an in-depth and detailed explanation and presentation of the 2015 vehicle oil channel setup plan and business policies. Adhering to three principles (sell high-grade products to terminals; attach equal importance to high-grade and economical products; channel profit comes from price differences and sales volume, with support mainly for terminals and consumers), the aim was to let dealers accurately position their own channel type, clearly understand their own sales targets and the policy support they can enjoy, and to mobilize all members of vehicle oil to grasp the company's policies and ensure a good start to first-quarter sales. These points won unanimous agreement from dealers during the discussion. (Reported by the Human Resources Section of the Vehicle Oil Department, East China Branch)