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Company News · May 01, 2012

Awakening the Racing Gene: The First Final of the Kunlun Lubricant King of Racing Challenge Concludes Perfectly

Awakening the Racing Gene: The First Final of the Kunlun Lubricant King of Racing Challenge Concludes Perfectly

The dust kicked up the instant the accelerator is floored, the restlessness of the tail surging as throttle is added through the corners, the ferocity vented in the roar of the exhaust — this experience mingled with impulse, swelling, tension and admiration left the 10 grassroots drivers still surging with emotion after the race. On September 14–15, 2018, at the King of Racing Challenge carefully created by Kunlun Lubricant, several grassroots drivers recruited nationwide over several months jointly witnessed this dream journey that awakens body and mind.
Panorama of the final of the 2018 Kunlun Lubricant King of Racing Challenge Yancheng (Dafeng) round
Ready to launch: the ultimate pursuit of champion quality
At around 13:00 on the afternoon of the 14th, the starting ceremony of the “2018 Kunlun Lubricant King of Racing Challenge” officially began. The image ambassador of the King of Racing Challenge, Pan Xiaoting, dressed in “battle attire,” together with Pang Zhongmin, general manager of PetroChina Lubricant Nanjing Sales Branch, waved the flag to start the race, igniting the enthusiasm of the media and spectators present. Not only that, as a veteran racing enthusiast, Pan Xiaoting also transformed into a racing goddess and personally test-drove on the track, instantly pushing the atmosphere of the circuit to a climax.
Starting ceremony of the final of the 2018 Kunlun Lubricant King of Racing Challenge Yancheng (Dafeng) round
This is the second time the “queen of nine-ball” has served as the image ambassador of the Kunlun Lubricant King of Racing Challenge. Pan Xiaoting’s champion quality of constantly challenging her limits in billiards and Kunlun Lubricant’s unremitting pursuit of excellence converge in this mass motorsport event. The high degree of fit between the event and the spokesperson’s image has become a model in the industry.
Image ambassador Pan Xiaoting test-driving on the track at the 2018 Kunlun Lubricant King of Racing Challenge
2018 was an extraordinary year for Kunlun Lubricant. In the past August, Kunlun Lubricant announced a brand-new brand transformation and upgrade, clarifying the strategic transformation from “Kunlun Lubricant Oil” to “Kunlun Lubricant” and the positioning upgrade from product manufacturer to “product + service” comprehensive solution provider, and setting the transformation goals from production-oriented to service-oriented and from business-oriented to platform-oriented. This means that every link of Kunlun Lubricant — from R&D and design to raw material promotion, from processing and production to logistics and distribution and the marketing system — will greet a new transformation. Creating a professional-level event for the general public to help the sustained development of Chinese automotive culture is the best proof of Kunlun Lubricant’s continuous pursuit of innovation and change in response to market changes.
Seizing the top honor: a Nanjing driver takes the laurels at Dafeng
Challenging limits is a belief rooted in human instinct, and racing drivers are among the most steadfast believers in challenging speed. The Yancheng (Dafeng) round set up two speed events: a 0–400 meter straight-line acceleration race and a comprehensive circuit race. Both are timed sprint races; competitors compete in the order of their drawn numbers, each with two chances and the single fastest result recorded. Finally, the results of the two events are added together for an overall ranking, with the shortest total time winning.
The 0–400 meter straight-line acceleration race was the perfect arena for “speed” at Dafeng. When the start signal lit up, the cars shot out like arrows from a bow, throttles floored and gears shifted rapidly in succession… the roaring cars rushed past with powerful waves of air that set the flags on both sides of the track flapping loudly. The track filled with the roar of engines instantly made this autumn hot, and gave these 10 elite drivers from across the country a deeper understanding of challenging the limits of control.
Straight-line acceleration race of the 2018 Kunlun Lubricant King of Racing Challenge Yancheng (Dafeng) round
Faster, higher, stronger — every brave person keeps testing their possibilities. The comprehensive circuit race after the rain placed higher demands on the drivers’ control ability and the cars’ performance state; drivers had not only to pass quickly through four consecutive S-shaped corners on a slippery surface, but also to avoid hitting the closely spaced cones. In the last few small-radius consecutive direction changes, some drivers skidded while cornering at speed, their tires almost grazing the cones — the breathtaking competition left the audience gasping again and again.
Comprehensive circuit race of the 2018 Kunlun Lubricant King of Racing Challenge Yancheng (Dafeng) round
After fierce competition in the two events, Wu Yachao from Nanjing, Guo Nan from Beijing and Lu Wei from Suzhou took the champion, runner-up and third place with times of 1 minute 35.06 seconds, 1 minute 36.59 seconds and 1 minute 38.34 seconds respectively. Wang Wei, manager of the Marketing Department of PetroChina Lubricant Company, presented them with trophies and garlands. The three winners not only received a 888-yuan Kunlun Lubricant care gift package, but also took a commemorative photo with event image ambassador Pan Xiaoting. In addition, the round champion and “Kunlun King of Racing” Wu Yachao also received a commemorative race helmet autographed by Pan Xiaoting.
Award ceremony of the final of the 2018 Kunlun Lubricant King of Racing Challenge Yancheng (Dafeng) round
Perfect protection: all-round lubrication for challenging limits
Since it was first held in 2015, the China Car Performance Competition (CCPC), known as the “Olympics of the auto world,” has always insisted on competing in various extreme climates, multiple terrains and multiple events to comprehensively test vehicle performance. This grand event is not only a “touchstone” for the performance of major vehicles but also a perfect stage for displaying lubricant quality.
Kunlun Tianrun — the only designated oil of the CCPC
Kunlun Star — the only designated care product of the CCPC
As the “national team” of China’s lubricant industry, Kunlun Lubricant serves many fields vital to the national economy and people’s livelihood including China’s military, national defense, transport, electric power and manufacturing, and has taken part in many major national projects such as designated oil for the National Day parade, oil supply for Long March rockets, oil supply for the “Liaoning” aircraft carrier, oil supply for the Antarctic scientific research ship and oil supply for “Fuxing” EMU trains. Over the years, relying on the R&D accumulation of focusing on core technologies, Kunlun Lubricant has quickly risen among the world’s first-class lubricant enterprises and, with outstanding quality, has successively gained the recognition of well-known domestic and international enterprises such as Chrysler, BMW, Volkswagen, Volvo, Siemens, GM, FAW, Sinotruk, XCMG, Dongfeng Motor and SAIC, becoming their partner.
Precisely because of this, after gaining high recognition from all participants in the 2017 season, in 2018 Kunlun Lubricant again won the overall title sponsorship of the CCPC and carried out comprehensive strategic cooperation with the event in brand cooperation, event promotion, technical exchange and many other dimensions. To guard the racing dreams of ordinary people, Kunlun Lubricant devoted itself to creating the grassroots King of Racing Challenge. Kunlun Lubricant’s simple vision of satisfying the spiritual pursuits of ordinary people won unanimous praise from many drivers. The round’s “King of Racing” Wu Yachao said in an interview: “I am very grateful to the Kunlun Lubricant King of Racing Challenge; this event provides ordinary people with a rare opportunity to realize their racing dreams and provides excellent grassroots drivers with a professional stage to show themselves.”
Kunlun Lubricant — military-grade quality, a pillar of the great nation
Not only that, with the product strength of “military-grade quality,” Kunlun Lubricant further escorted all participants as they challenged their limits: Kunlun Tianrun under Kunlun Lubricant was designated the only official oil of the CCPC and Kunlun Star the only official care product of the event. A race car maintenance worker at this Dafeng round said: “Motorsport is very intense; it is not only a rigorous test of the drivers’ skills and vehicle performance, but also places extremely high demands on the quality of lubricating products. Racing at such intensity on a dedicated test ground, being able to maintain a high-level, stable performance is thanks in no small part to Kunlun Lubricant’s products of ‘military-grade quality, a pillar of the great nation’!”
A person’s short life always holds many deep loves, but often the price of realizing a dream is too high, so many people choose to bury it deep in their hearts. But this weekend, at Dafeng, we once again felt the power of a dream bursting forth. The King of Racing Challenge may be just an ordinary seed Kunlun Lubricant casually sowed on the road to creating a world-class enterprise, but for people who love cars and love racing, this is where their dreams begin.
In the coming schedule, the champion, runner-up and third place of this Yancheng (Dafeng) round, together with the champion, runner-up and third place of the October 20 Kunming round — six kings of racing in total — will set out for their dreams again and gather in Yakeshi to stage the battle for the “Kunlun King of Racing” on the ice-and-snow track!

Awakening the Racing Gene: The First Final of the Kunlun Lubricant King of Racing Challenge Concludes Perfectly
Awakening the Racing Gene: The First Final of the Kunlun Lubricant King of Racing Challenge Concludes Perfectly
Awakening the Racing Gene: The First Final of the Kunlun Lubricant King of Racing Challenge Concludes Perfectly
Awakening the Racing Gene: The First Final of the Kunlun Lubricant King of Racing Challenge Concludes Perfectly
Awakening the Racing Gene: The First Final of the Kunlun Lubricant King of Racing Challenge Concludes Perfectly
Awakening the Racing Gene: The First Final of the Kunlun Lubricant King of Racing Challenge Concludes Perfectly
Awakening the Racing Gene: The First Final of the Kunlun Lubricant King of Racing Challenge Concludes Perfectly
Awakening the Racing Gene: The First Final of the Kunlun Lubricant King of Racing Challenge Concludes Perfectly
Awakening the Racing Gene: The First Final of the Kunlun Lubricant King of Racing Challenge Concludes PerfectlyAwakening the Racing Gene: The First Final of the Kunlun Lubricant King of Racing Challenge Concludes PerfectlyAwakening the Racing Gene: The First Final of the Kunlun Lubricant King of Racing Challenge Concludes PerfectlyAwakening the Racing Gene: The First Final of the Kunlun Lubricant King of Racing Challenge Concludes PerfectlyAwakening the Racing Gene: The First Final of the Kunlun Lubricant King of Racing Challenge Concludes PerfectlyAwakening the Racing Gene: The First Final of the Kunlun Lubricant King of Racing Challenge Concludes PerfectlyAwakening the Racing Gene: The First Final of the Kunlun Lubricant King of Racing Challenge Concludes PerfectlyAwakening the Racing Gene: The First Final of the Kunlun Lubricant King of Racing Challenge Concludes Perfectly

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