Kunlun Lubricant Northwest Branch Strengthens Cooperation to Create a New Service Station Lubricant Marketing Model

On December 28, 2015, the Aiyixing Auto Service Chain Company moved into the Taoshuping service station of PetroChina Gansu Sales Company, formally opening the 'One Family of Service Station and Auto Service' campaign jointly launched by Gansu Sales Company and Aiyixing Auto Service Chain Company. Liang Jiaju, manager of the Northwest Sales Branch, and Liu Yi, the branch manager's assistant, attended the opening ceremony.
Leaders and department heads of PetroChina Gansu Sales Company and the heads of service stations in the Lanzhou area attended the opening ceremony and visited the Aiyixing store. Through the visit, everyone became full of confidence in Aiyixing's future business at PetroChina service stations in Gansu and full of expectation for the model of 'an auto service chain company moving into service stations to drive lubricant sales'.
This activity takes each of PetroChina's service stations as a unit, with 'one family of service station and auto service' as its main thread and the advocacy of 'service station and auto service are inseparable, respecting and helping each other to develop together' as its content, guiding service stations and auto service shops to uphold the fine vision of 'developing hand in hand to create brilliance together' and achieve the goal of common development. It opened up a new model for selling automotive engine oil at service stations and broke the bottleneck that previously prevented service stations selling lubricants from offering oil-change services.
After the ceremony, Liang Jiaju and Liu Yi of the Northwest Sales Branch and the automotive oil staff of the area held a three-party meeting with Fu Ze, head of the non-oil business division of PetroChina Gansu Sales Company, and the president of Beijing Aiyixing, communicating about and looking forward to future cooperation.
At the meeting, Liang Jiaju made several suggestions: first, the packaged lubricants sold by Aiyixing may only be of the Kunlun brand; second, the Northwest Sales Branch will give Aiyixing the greatest possible support to strengthen the competitiveness of Kunlun products; third, for Aiyixing's cooperation with the provincial petroleum companies on automotive after-sales service outside the Gansu regional market, it is suggested that it negotiate centralized procurement and strategic cooperation directly with the Lubricant Company; fourth, at the end-user outlets of Aiyixing's cooperation in Gansu Sales Company service stations, all mid-range and low-end products sold must be procured as the Kunlun brand, with no other domestic brands sold, while one or two imported brands may be procured for high-end products; and fifth, the service stations of Gansu Sales Branch are a good publicity channel for Kunlun oil products, and in the future the Northwest Sales Branch will support Kaka Auto Service as a core end user, with the specific cooperation model to be discussed further.
During the meeting, the leaders of Gansu Sales Branch and the relevant staff of Aiyixing spoke highly of and fully affirmed the earlier cooperation between the three parties and held preliminary discussions and planning for future cooperation. (Reported by Wang Qidong, Northwest Sales Branch)