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Company News · May 01, 2012

Kunlun Lubricants opens a new chapter in service transformation.

Kunlun Lubricants opens a new chapter in service transformation.

On December 28, 2023, the 'Song Qingwu Studio' of Kunlun Lubricants' Product Design Center successfully obtained the bid-winning notice for the 'Fujian Sangang hydraulic and lubrication system oil quality improvement contracting project', marking that Kunlun Lubricants has expanded from its original single product market strategy to a dual 'product' and 'service' market strategy.
Fujian Sangang is currently the largest corporate entity under the Fujian Provincial State-owned Assets Supervision and Administration Commission and one of the domestic ten-million-tonne steel production bases. Kunlun Lubricants' lubricant product market at Fujian Sangang is still blank, and developing the product market has encountered very great difficulties. After full communication with the Xiamen Branch, the team of the Song Qingwu Studio of the Product Design Center decided to start with after-sales equipment lubrication services for Fujian Sangang and, by obtaining the after-sales lubrication service market, then expand to the product market, ultimately achieving the goal of jointly generating profits in both the 'product' and 'service' markets.
Since April 2023, carrying the concept of creating value for customers and successful cases of technical marketing, the Song Qingwu Studio team, on behalf of Kunlun Lubricants, held many exchanges and negotiations with the senior management of Fujian Sangang and conducted a comprehensive survey of its core production lines, providing a systematic plan for improving equipment lubrication management. This plan won high praise from Fujian Sangang, which therefore established a lubrication management improvement project. After detailed preliminary investigation and thorough preparation, the studio successfully won the bid for the project.
This winning of the bid for the Fujian Sangang equipment lubrication management improvement project marks that Kunlun Lubricants' technical service team has officially begun to cultivate the whole-chain equipment lubrication after-sales service market of large industrial enterprises. The project will explore the possibility of the Product Design Center plus the Testing and Evaluation Center plus the local sales company jointly entering the equipment lubrication after-sales service market of the manufacturing industry, and also brings an opportunity for exploration for Kunlun Lubricants' subsequent innovation in organizational structure, operation assessment and incentive mechanisms in management after-sales service market projects, which is of great significance for the company to implement and continue to innovatively develop the Kunlun Lubricants technical service model and to cultivate technical marketing talent.
Kunlun Lubricants' Product Design Center will join hands with the Testing and Evaluation Center and the Xiamen Branch to jointly build the Sangang project into a classic case of Kunlun Lubricants generating profits in the equipment lubrication after-sales service market of the manufacturing industry, and to build a teaching base for the company to continue to explore the lubrication after-sales service market of the equipment manufacturing industry in the future and realize dual-market profitability in 'service' and 'product'.

Kunlun Lubricants opens a new chapter in service transformation.
Kunlun Lubricants opens a new chapter in service transformation.

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