Kunlun Auto Care Branch (Quick Oil Change Station) Opens in Linyi, Shandong

On September 17, 2010, the first Kunlun Auto Care Branch in the Jinan area of the vehicle oil business - funded entirely by a distributor - opened in Linyi, Shandong. The oil change center is located south of the intersection of Haiguan Road (formerly Wujin Road) and Xinhua No. 1 Road in Linyi. Wang Changqing, Party Committee Secretary of the Northeast Sales Branch, attended the opening ceremony. The Linyi Kunlun Auto Care Branch was invested in and built by Linyi Huisheng Co., Ltd., with a floor area of 598 square meters, divided into an oil change and repair area, a Kunlun oil product display area, a customer reception area, a customer lounge and an office area, and equipped with three vehicle lifts indoors. The service team of the Linyi Kunlun Auto Care Branch has more than 20 years of auto repair experience. The branch draws on mature overseas experience and operating models from the auto care industry, advocates the advanced concept of "maintenance instead of repair," and is dedicated to professional automotive maintenance fields including quick oil changes, no-disassembly cleaning, auto parts, tire services and vehicle detailing. The branch has highlighted its advantages in several respects based on local private car oil use: it extends business hours to 8:30 p.m., offering convenience to drivers busy during the day; and it has become a designated maintenance service point for numerous car clubs and organizations in the Linyi area, including the Volkswagen Owners Club, the CRV Owners Club, the Tibet Self-Drive Tour Club and the Autohome Land Rover Owners Club. In recent years, the Northeast Branch has increased investment in terminal retail within product sales, and encouraging distributors to build wholly owned or joint-venture quick oil change center networks is a particularly important measure. It is also an important route to capturing the high-end oil market and a business with broad room for growth. Since 2009, auto care branches invested in and built by the lubricant company have opened in various locations. Unified signage and unified store design have served to publicize Kunlun and enhance the Kunlun brand image, and the fact that this "Kunlun Auto Care Branch" in Linyi was funded solely by a distributor fully demonstrates that distributors, under our guidance, have likewise recognized the direction of market development. This is also an important way for us to work with distributors to build the brand image.