Northwest Lubricant Sales Branch Carries Out a "March 15" Rights Protection and Anti-Counterfeiting Campaign

In active response to the company's labor competition themed "Raise sales, safeguard growth, strengthen the foundation, promote development," on March 20 the Northwest Lubricant Sales Branch, together with the local industry and commerce bureau, carried out a "March 15" rights protection and anti-counterfeiting activity in Chenggu County, Hanzhong City, Shaanxi.
On March 17, the Northwest Lubricant Sales Branch received a telephone call from the industry and commerce bureau of Chenggu County, Hanzhong City: a user had reported to them that some lubricant sellers on the market were selling counterfeit Kunlun oil products, and supporting certification materials were required from the company. The manager of the Shaanxi sales representative office immediately faxed the "Kunlun Oil trademark registration" and the "Northwest Company authorization letter on anti-counterfeiting" to the inspection team of the Chenggu district industry and commerce office. The manager of the representative office and the sales representative then immediately rushed to Chenggu County to carry out identification and confirmation, and worked with the local industry and commerce bureau to seize the counterfeit goods they found. More than 50 items of counterfeit goods were seized, mainly "Kunlun Tianba" medium drums, "Kunlun Tianrui" medium drums and "Zhongshi Kunlun" small packaging. The local industry and commerce bureau will, in accordance with the relevant regulations, impose severe penalties on the dealers who sold counterfeit Kunlun products.
The manager of the representative office and the sales representative rushed to Chenggu County to carry out identification and confirmation of the counterfeit goods.
This anti-counterfeiting and rights-protection activity dealt a powerful blow to counterfeiting and infringing behaviour, purified the local market, raised customer satisfaction and Kunlun's reputation, and safeguarded the lawful rights and interests of the Kunlun trademark. Moreover, the activity achieved the effect of extending from a single point to a wider area: the great majority of dealers and sales representatives were educated by it and promised to take it as a warning in future market development and maintenance, to consciously safeguard brand interests and to strive tirelessly for win-win results.