A Perfect Collision with Fashion Trends! Kunlun Lubricant Brand Experience Day Opens Simultaneously in Fourteen Cities

"My motherland and I cannot be separated for a moment..." On May 11, at fashionable photo spots in 14 cities - Beijing, Shanghai, Guangzhou, Xi'an, Chengdu, Lanzhou, Daqing, Kunming, Karamay, Wuhan, Nanjing, Jinan, Xiamen and Dalian - "My Motherland and I" was sung simultaneously. Amid the deeply affectionate singing, the "Kunlun Lubricant Brand Experience Day" event kicked off. Through a creative flash-mob performance of "My Motherland and I" and distinctive interactive activities, the event showcased the unique charm of the "China chic" of Chinese brands. The event area attracted trendy visitors and the attention of many media outlets.
Leaders of PetroChina Lubricant Company taking part in the Beijing leg of the event
At fashionable spots, Kunlun Lubricant "flashes" the extraordinary charm of a national brand
This Kunlun Lubricant Brand Experience Day event was held in response to the national call for "China Brand Day" on May 10 each year, to build high-quality Chinese brands. Kunlun Lubricant chose fashionable locations in 14 cities across the country, including Beijing Sanlitun, Shanghai Global Harbour and Guangzhou Victory Plaza, to stage the "My Motherland and I" flash mob. Different experience zone modules were also set up to let audiences get close to Kunlun Lubricant and show the brand's charm.
Kunlun Lubricant Brand Experience Day stand in Guangzhou
At 11:30, 14:30 and 16:30 on the day of the event, the stands in the 14 cities launched flash-mob performances simultaneously, with Kunlun Lubricant employees and audiences singing "My Motherland and I" together and instantly pushing the atmosphere to a climax. In the singing, Kunlun Lubricant also combined with fashionable rap forms, showing its glorious history in a creative way: producing the first drop of lubricating oil for New China and becoming the lubrication force behind major projects such as China's high-speed rail, the Liaoning aircraft carrier, National Day parades and Antarctic scientific expeditions. The flash mob drew applause from the audience.
Besides the flash mobs, Kunlun Lubricant also arranged a wealth of interactive activities in the experience zones at the brand day venues. At the event site in the north area of Taikoo Li Sanlitun, Beijing, for example, five experience zones were set up: a central bar, a photo wall of milestones, a VR game experience zone, a hand-drawing interactive wall, and a 70th anniversary photo zone and Kunlun Lubricant postbox. The five experience zones had different functions and different gift rewards, keeping the audience entertained. At the photo wall of milestones, visitors learned about Kunlun Lubricant's important role in the development of the motherland; at the hand-drawing interactive wall, visitors guessed things in daily life related to lubricants, and with professional explanations everyone discovered that lubricants are almost everywhere and closely tied to their lives; in the VR game experience zone, the trendiest VR games won applause; and in the 70th anniversary photo zone and Kunlun Lubricant postbox experience zone, people posted their blessings for the motherland into the Kunlun Lubricant postbox in the form of postcards.
Interactive experience zones
The on-site activities were rich in content, trendy and interesting, and also attracted the attention of many celebrities; the famous billiards player Pan Xiaoting appeared at the event venue in Sanlitun, Beijing, took part in the flash mob with everyone and engaged in related interactive activities, speaking highly of the creativity and format of this Kunlun Lubricant Brand Experience Day.
Pan Xiaoting taking part in the Beijing leg of the event
Building a brand power: an "old brand" becomes China chic!
Following the relevant call of the State Council, "China Brand Day" has been held on May 10 every year since 2017, aiming to vigorously promote well-known independent brands, tell the story of Chinese brands well and raise the influence and awareness of independent brands.
Guided by the call to build Chinese brands, over the past two years Chinese brands have developed faster and become newer, more youthful and more international. China chic culture has become a hit, and "Chinese old brands" such as the Palace Museum, Li-Ning and Hongqi have also brought forth new ideas, impressing everyone while also showing the outstanding strength of Chinese brands and their creativity and novelty in no way inferior to others.
Kunlun Lubricant creative gifts
Display wall showing Kunlun Lubricant's contribution to New China's development
As an "old brand" in the lubricant industry, Kunlun Lubricant has always accompanied the motherland since it produced China's first drop of lubricating oil. Responding to the national call for "China Brand Day" by organising this brand experience day, it broke with the previous high-profile brand image and, with interesting formats and interesting content, went to the trendiest locations to get close to the public at zero distance, expressing love for the motherland together, popularising lubricant knowledge together and discussing fashion elements together - truly being by everyone's side, everywhere. Kunlun Lubricant is a brand under PetroChina, a Fortune Global 500 company; through this collision with fashion trends it refreshed perceptions of state-owned brands and showed a new, fashionable image of the PetroChina brand. Coincidentally, next to the Kunlun Lubricant stand in Sanlitun, Beijing, was the stand of People's Daily's "Running China" campaign, which likewise presented China chic culture in a fashionable, novel and interesting form. Traditional Chinese brands are transforming together in a vibrant manner to show people their unique charm.
Kunlun Lubricant rehearsing at the People's Daily stand
Guardianship is always around us: lubricants are indispensable products for industry, national construction and people's daily life, and play a major role in national development and people's lives. It is reported that, starting this year, Kunlun Lubricant will hold a "Brand Experience Day" around "China Brand Day" every year, focusing on building an excellent national brand, letting everyone understand national brands, recognise national brands and like national brands, and more actively showing the good image of Chinese brands and their attitude of advancing with the times, driving Chinese brands to go global.