Kunlun Lubricants Confronts Brand-New Challenges as Top Quality Leads the Industry's New Course

At the beginning of 2017, Kunlun Lubricants took the title sponsorship of the China Car Performance Challenge on the strength of its capability and, with its outstanding performance in "handling all road conditions", became the sole officially designated oil of the 2017 CCPC. During the competition, around the main event of the Kunlun Lubricants Cup · 2017 China Car Performance Challenge, Kunlun Lubricants carried out a series of novel interactive activities that attracted the attention of many consumers, inspired the driving pleasure of the whole nation and won high recognition from the auto industry, consumers and professional media. Through this in-depth cooperation with the CCPC, Kunlun Lubricants showed consumers a brand-new brand image of "military-grade quality, key equipment of a great power", demonstrating with quality product strength its long-term commitment to and delivery in the Chinese market.
"High quality + high cost-performance" sounds the charge for competing in the global market
Since 2009, China's auto market has sustained the world's number one record for new car sales, and China's motor vehicle fleet has reached 300 million, including 200 million automobiles; the development prospects of China's own brands and the automotive aftermarket have become a hot topic in China's auto industry today. With the sharp increase in vehicle fleet and usage rates, demand for automotive lubricants, especially high-grade lubricants, is growing vigorously.
The engine is the "heart" of a car and lubricant is its "blood"; after an engine is upgraded, the lubricant must be upgraded accordingly, and without high-quality lubricant the engine's performance and service life cannot be fully realized. In other words, if the lubricant is poor, even the most advanced engine cannot perform well. At the same time, lubricants need to be developed according to different climates and environments so as to make the best use of them.
As a banner among national brands in China's lubricant industry, Kunlun Lubricants – from being the designated oil for the military parade marking the 60th anniversary of the founding of the People's Republic of China to serving emerging industrial fields represented by high-speed rail and robots – has consistently adhered to a development path of independent formulation and innovation-driven growth; several of its projects have won National Technology Invention Awards and National Science and Technology Progress Awards, and its growth and development have witnessed and represented the progress and strength of "Made in China".
In order to better adapt to market demand, Kunlun Lubricants established the "3369" development blueprint and put forward the three positioning pillars of "technology, service and brand" as well as six major strategies led by the market development strategy. Starting from brand, R&D and market, it will strengthen brand building, vigorously raise brand awareness and reputation, and continue to increase technology investment, raise market share and further strengthen exchanges and cooperation with domestic and international automakers to achieve mutual benefit and win-win results. This also marks Kunlun Lubricants, which carries forward "military-grade quality, key equipment of a great power", moving comprehensively into the market and, with the advantages of high quality and high cost-performance, sounding the charge for competing in the global market.
Precise communication builds a following with strength as comprehensive innovation leads development
With communication methods in full bloom in the new era, Kunlun Lubricants, as a representative national brand, has been steadily advancing while seeking progress. Through innovation in brand, market, product, service and other areas, it makes proactive and decisive use of its own advantages for precise communication. In order to let users understand product quality and strengthen their confidence in use, at the beginning of 2017 Kunlun Lubricants joined hands with the China Car Performance Challenge in a powerful move, becoming the event's sole officially designated oil for competing vehicles. Wang Wei, Manager of the Marketing Department of PetroChina's lubricant company, said: as the event's sole officially designated oil, Kunlun Lubricants will, as always, rely on the outstanding performance of "military-grade quality, key equipment of a great power" to confront the comprehensive, stringent and professional test of the CCPC and to escort the competing vehicles.
The Kunlun Lubricants Cup · 2017 China Car Performance Challenge (CCPC) has now held two rounds of competition: the blazing heat of Karamay, the "devil's city", and the high-speed ring racing at the mirrored butterfly test track in Dafeng, Yancheng, gave competitors and on-site spectators a full appreciation of the uniformity of CCPC competition standards and the comprehensiveness of its assessment scope. By taking the title sponsorship and participating in an automotive industry event, Kunlun Lubricants will work with other outstanding partners to jointly drive the overall upward development of China's automotive industry system.
In order to better promote the brand and this event, Kunlun Lubricants invited "nine-ball champion" Pan Xiaoting to be the image ambassador of the Kunlun Lubricants King of Cars Contest, using the power of a celebrity to get users to speak for it, riding the momentum to win a large volume of fan voices and enhancing brand influence. At the same time, Kunlun Lubricants used a variety of media to build a communication matrix and maximize communication effects. Online and offline advertising was used for full-channel coverage, enabling the target audience to obtain information quickly in a short time, supplemented by new media interactive platforms to achieve precise coverage of fans and gain countless followers.
At present, the Kunlun Lubricants Cup · 2017 China Car Performance Challenge is more than half way through, and according to the schedule testing will next take place in Yakeshi. Facing the challenge of extreme cold, Kunlun Lubricants will, as always, maintain its earnest attitude and habits, providing high-quality products and services for all competing vehicles and competitors and escorting the event.