One Banner, One Kunlun Market Story

Production and sales of one mind, and their combined strength can cut through metal
Recently, a bright red banner reading "production and sales of one mind, and their combined strength can cut through metal" was delivered to the Beijing Plant of PetroChina's lubricant company. The eight shining characters are the greatest recognition and affirmation of Kunlun Lubricants' service work.
Jin Tao, General Manager of PetroChina's Langfang Marketing Branch, and his party, accompanied by Zheng Pengyu, Deputy General Manager of the North China Marketing Branch, presented the banner to express thanks for the strong support Kunlun Lubricants had given to the Langfang Marketing Branch's lubricant sales.
Langfang Company presents the banner
Xinhongchang Group is the key to this story.
At the beginning of 2016, the North China Branch successfully switched Xinhongchang's lubricant business. To serve the customer better, Kunlun Lubricants took the lead in establishing a Xinhongchang project support group comprising the Langfang Petroleum Company, the Beijing Plant and the North China Branch, using a "Xinhongchang supply guarantee WeChat group" as a platform to achieve barrier-free, instant communication of order demand information. An emergency support mechanism was established, and even under the "harsh" requirement of ordering on the same day and requiring delivery by the next morning, Kunlun Lubricants was able to deliver on time as the customer required by using a flexible combination of online and offline shipping. While withstanding the customer's "test", it also met the customer's emergency needs and ultimately opened the door to switching other oil products.
From January 2016 to date, Kunlun Lubricants has delivered 68 truckloads of anti-wear hydraulic oil to Xinhongchang Group, a cumulative total of 1,069.78 tonnes. Dedicated vehicles and dedicated tanks are used for bulk oil transport; before each truck leaves the plant, the laboratory takes samples for analysis, and once analysis is passed, all inlets and outlets of the tanker are sealed, with laboratory analysis and weighing measurement data retained, ensuring the traceability of the quality and quantity of every load of oil delivered.
The story recounted the successful switch of Xinhongchang's lubricant business, the various tests and even "tough demands" endured during the process, and then the customer's proactive request to switch other oil products such as gear oil – ultimately winning the customer's understanding and trust through service and exploring a path of creating value through service for the provincial company's non-oil business.
Kunlun Lubricants' service philosophy and service awareness were praised by the Langfang Petroleum Company, and its superior service is a full expression of its market support capability. Guo Xiaojun, Deputy Plant Manager of Kunlun Lubricants' Beijing Plant, gave a sincere welcome to the visit from the petroleum company.
On-site discussion
The two sides also held in-depth discussions on a series of issues including precise marketing for the provincial company's non-oil business in the future, the direction of cooperation, service models and cultivating customer loyalty to PetroChina. Both sides look forward to closer and deeper cooperation.