Wang Ling Visits the Shaanxi Area of the Northwest Sales Branch for Research

From June 29 to July 2, Wang Ling, the company's general manager, and his party visited the Shaanxi area of the Northwest Sales Branch for research, visiting relevant oil and oil equipment units, holding discussions with sales representatives and exchanging views with distributors.
During the research visit, Wang Ling went in turn to Changqing Petrochemical Company, Baoji Oilfield Machinery Plant, Baoji Petroleum Steel Pipe Co., Ltd., the Shaanxi Provincial Sales Company, the Changqing Petroleum Transport Branch, Changqing Oilfield and Shaanxi Heavy-duty Automobile Group, holding in-depth exchanges with relevant staff of each unit and agreeing on matters of cooperation.
On cooperation with Changqing Petrochemical Company, Wang Ling said that Kunlun Lubricant currently accounts for a relatively high proportion of its lubricant products and asked the Northwest Sales Branch to further strengthen communication, do a good job of oil substitution and at the same time strengthen the marketing of KR9 and KR9T products with a view to promoting them. At Baoji Oilfield Machinery Co., Ltd. the two sides reached three cooperation agreements: first, Baoji Machinery would provide the Lubricant Company with equipment and an evaluation bench to assess 'Kunlun' wire rope grease; second, 'Kunlun' ordinary grease could enter Baoji Machinery first, replacing the grease currently in use; and third, for port maintenance grease, researchers from both sides would carry out joint research. At Baoji Petroleum Steel Pipe Co., Ltd., Changqing Petroleum Transport Company and Changqing Oilfield, Wang Ling and his party analysed the oil use conditions of each unit, introduced the product advantages of Kunlun Lubricant and cited relevant application cases. The units recognized the quality of Kunlun and agreed to cooperate on oil use. Wang Ling also discussed with Yuan Hongming, chairman of Shaanxi Automobile and Heavy-duty Automobile, ways of deepening the strategic cooperation between the two sides in lubricant supply.
In the exchange with the provincial company, the two sides had a broad and in-depth discussion on how to deepen cooperation and further enhance Kunlun Lubricant's core competitiveness. Wang Ling thanked Shaanxi Provincial Petroleum Company for its long-standing support and hoped that the provincial company would resolutely maintain market prices and work with distributors to develop and maintain the regional market, ultimately achieving mutual benefit and win-win results.
When holding discussions at the sales representative offices in the Shaanxi and Ningxia areas, Wang Ling learned in detail about the working and living conditions of the offices' employees and heard work reports from automotive oil and industrial oil sales representatives. Wang Ling gave detailed and specific answers on the building of core Tianrun terminals, the development and maintenance of premium petrol and premium diesel channels, industrial oil market sales and technical service, and the questions raised by employees about welfare benefits, improvement of the office environment and career planning, and he also put forward specific opinions and requirements on cooperation with the provincial petroleum company. He pointed out that automotive oil sales is the company's key work, especially the sale of premium oils, and that the branch must strictly follow the requirements of the 'three rates, one power and one degree indicators' in planning premium petrol and premium diesel channels for automotive oil and promoting them on the market; it must study the market together with distributors, determine target sales volumes and negotiate methods and measures to achieve the goals. Industrial oil sales must make full use of the company's technical advantages, study the development situation in different industries carefully, manage customers in detail and establish complete customer files. The provincial petroleum companies' service station channels must be correctly understood and made full use of, and communication, understanding, mutual trust and cooperation must be strengthened in normal times. As a first-level organization, the sales representative office needs someone to take overall charge of the workforce, the sales business and safety, living arrangements and business links inside and outside, which is a heavy responsibility and needs to be strengthened.
During the research visit, Wang Ling also held discussions with distributors, answering one by one the questions they were concerned about, such as quality problems, production and sales coordination, delivery and dispatch, adjustment of product line planning, in-depth development of oil-using enterprises, brand publicity, promotional support and market maintenance. He hoped that all distributors would share with the Lubricant Company the responsibility for developing and maintaining the market, work together to safeguard 'Kunlun's' good market image and make 'Kunlun' bigger and stronger.
Relevant staff of the company's Manager's (Party Committee) Office, Automotive Oil Department and Industrial Oil Department, as well as the Northwest Branch, Lanzhou R&D and Wuxi Grease, accompanied the research visit. (Reported by the Northwest Sales Branch)