Quality is king. The Kunlun brand enjoys a high reputation overseas.

In the context of global economic integration, the competition among lubricant enterprises has expanded from regional markets to the global stage. The lubricant brand Kunlun, originated from China's petroleum industry, not only leads the domestic lubricant market but also enjoys a high reputation overseas due to its advanced quality.
Kunlun is a lubricant brand under China Petroleum Lubricant Company, a leading brand in the Chinese lubricant industry. In recent years, with the development of Kunlun, the "Kunlun" brand has not only become a leader in the domestic market but also achieved a significant increase in sales and influence in overseas markets. It is known that currently, Kunlun brand products have been sold to countries such as Russia, Kazakhstan, Pakistan, Malaysia, and Venezuela, and their sales volume is continuously increasing. It is known that in the past seven years, the sales volume of Kunlun lubricant in Malaysia reached 150 million RMB, and the sales volume of lubricant also increased from 12,000 tons to 20,000 tons.

In terms of vehicle lubricants, Kunlun has passed the certifications of world-renowned manufacturers such as BMW, Volvo, and General Motors. The "Kunlun" brand has received high recognition from foreign renowned automobile manufacturers. In the marine lubricant field, in 2007, Kunlun signed a three-year supply contract with the international renowned shipping company Maersk Shipping, with a supply volume of approximately 40,000-50,000 tons. It is known that Maersk Company has the world's largest container transportation service network and has very strict requirements for supplier service quality. The company has only selected three lubricant suppliers globally, and Kunlun Lubricant is the only Chinese supplier chosen by Maersk Company.

Kunlun's achievements overseas are attributed to its excellent product quality. In terms of raw materials, Kunlun has one-tenth of the world's high-quality base oil resources, which provides a basic guarantee for Kunlun products. In terms of technology, Kunlun Lubricant has two of the top domestic lubricant research centers, possessing 60% of the domestic high-quality base oil resources and advanced international-level analytical instruments and experimental benches. In addition, Kunlun has also conducted in-depth exchanges and cooperation with renowned enterprises and institutions such as Lanzhou University, Shanghai Jiao Tong University, the Logistics Engineering Institute of the People's Liberation Army, Southwest Research Institute (SWRI) of the United States, European AVL, New Japan Oil, Xi'an Transformer Factory, SIEMENS, and ABB. This has enabled the technical level of Kunlun products to reach world-class standards. Advanced technology and processes, high-quality base oil, and high-quality additives, along with a series of excellent genes, have created the excellent quality of Kunlun. This is precisely the secret to Kunlun's reputation overseas.

Kunlun Lubricant uses humanized services to drive the terminal market. With the opening up of the Chinese lubricant market, the competition in the domestic lubricant market has become increasingly intense. To seize the terminal market, some lubricant enterprises have tried every means but have not achieved much success. As a leading brand of Chinese national lubricants, Kunlun, while emphasizing product quality and technology, has also vigorously strengthened the construction of its soft power of the enterprise, easily winning the terminal market with humanized services.