PetroChina Wins the Gold Award of the "China Trademark Innovation Award"

On the morning of June 30, the 2017 "China Trademark Gold Award" presentation ceremony, jointly organized by the State Administration for Industry and Commerce and the World Intellectual Property Organization, was held in Yangzhou, Jiangsu. After strict evaluation, PetroChina stood out from among 47 enterprises and won the highest domestic honour for trademark management – the "China Trademark Gold Award · Trademark Innovation Award" – becoming the only petroleum and petrochemical enterprise to receive this distinction. The award highlights that PetroChina ranks at the forefront of the industry in trademark design, trademark strategy, trademark management and application. Yu Baocai, Member of the Party Leadership Group and Deputy General Manager of CNPC, attended the presentation ceremony.
The "China Trademark Gold Award" selection committee held that PetroChina's "Gem Flower" graphic has a novel design concept, with trademark elements such as colour and modelling that are simple and elegant, striking and distinctive in appearance and rich in implied meaning, embodying PetroChina's characteristics as a state-owned enterprise, its international development strategy and its diversified business scope, as well as the enterprise's cohesion, creativity and social responsibility, and highlighting PetroChina's core values. It has won high recognition from domestic and international markets and the public, and has become a bond and bridge for PetroChina to unify its will and rally its strength.
Since PetroChina launched the "Gem Flower" trademark in 2004, the "Gem Flower" has accompanied the sales of oil products and petrochemical products under its trademark system as well as equipment manufacturing, engineering and technical services, overseas exploration, refining and chemicals and international trade, with its development advantages becoming increasingly prominent, showing PetroChina's comprehensive strength and business scale to the greatest extent, giving effective play to trademark synergy and greatly enhancing market influence and brand value.
At the same time, PetroChina joined hands with the Olympic Games and the World Expo, took part in various exhibitions and supported Antarctic scientific expeditions and various large-scale events, expanding its corporate influence and continuously raising trademark awareness. At the front lines of disaster relief donations, emergency rescue, poverty alleviation and other public welfare activities, the appearance of the "Gem Flower" also won widespread praise from government, communities, the public and partners, and trademark reputation has continued to rise.
Through years of effort, the brand value of PetroChina's "Gem Flower" trademark has risen year by year in authoritative international rankings, earning many awards and honours. It was named one of the "60 Outstanding Brands for the 60th Anniversary of New China" by CCTV, the Beijing municipal authorities and the Ministry of Culture; in 2016 it ranked 83rd on the BrandZ Top 100 Most Valuable Global Brands list and 4th in its industry; and it ranked 42nd on the BrandFinance Global 500 brand value list and 2nd in its industry. It has successively won the Golden Bee "Leading Enterprise Award", the "China Low-Carbon Model" award, the "People's Social Responsibility Award", the "Outstanding Contribution Award for China's Charitable Endeavours" and the "Outstanding Enterprise Award on the China Corporate Social Responsibility List".
The "China Trademark Gold Award" is held every two years; this was the third edition. Each edition selects 7 trademark innovation awards, 7 trademark application awards and 6 trademark protection awards.