Kunlun Tianwei's Large-scale Roadshow Comes to a Perfect Close

Time flies, and before we knew it the large-scale Kunlun Tianwei roadshow 'No Place Beyond Its Reach: Discovering the Most Beautiful Road of Life' had passed through 27 cities and 71 stops. Running along two routes, east and west, from south to north, it moved from the chilly early spring into the scorching summer. On May 19, the last stop of the roadshow was reached at the Aosen Logistics Park in Tianjin.
Gongs and drums, lion dance and clapper talk as auction prices rise steadily
To the sound of gongs and drums, two lifelike lions made a spirited entrance, blinking, shaking their heads, leaping and twisting with nimble movements and high spirits, drawing continuous applause and cheers from the audience. No sooner had the lion dance finished than the clapper talk began, its strongly local Tianjin accent praising our Kunlun thoroughly.
Such down-to-earth performances brought Kunlun closer to truck drivers. In the interactive programs that followed, the drivers took part enthusiastically. In the auction, the zero-yuan starting bid was very popular with the drivers, and as soon as the auction began the bids climbed rapidly. In the end one driver secured a drum of commercial vehicle gas engine oil for 360 yuan.
The dazzling stage is yours; leave the protection to us
The truck drivers at the registration area were careful and thorough, those in the audience area were full of enthusiasm, and those taking part in interactive segments on stage such as 'Little Wei Runs Fast' and 'I Am the Fiercest' were even more eager and active. They seemed familiar with the whole flow of the campaign and threw themselves into every segment with gusto, enjoying themselves immensely.
The drivers could have so much fun thanks to the people 'behind' the stage, the colleagues of the North China Branch who worked hard at every post. They were not in the most dazzling place on stage but quietly kept to the corners below it where they were not easily noticed. From site surveys and process design before the campaign started to customer-attraction measures, every step involved clever thinking. At the events they were even more conscientious, turning into 'on-site supervisors' and 'mobile staff', appearing wherever they were needed.
How could the finale go without loyal fans turning out to support us
One particularly meaningful event that day was the arrival of truck driver Mr. Zeng. Over the more than two months, from the campaign's starting stop at the Lin'an Logistics Park in Guangzhou to the last stop at the Aosen Logistics Park in Tianjin, Mr. Zeng kept following the roadshow's progress and witnessed our footsteps.
To thank Mr. Zeng for his strong support of Kunlun, Manager Wang Xi'an of the North China Branch deliberately walked onto the stage and personally presented Mr. Zeng with two drums of Kunlun lubricant.
With this the large-scale Kunlun Tianwei roadshow 'No Place Beyond Its Reach: Discovering the Most Beautiful Road of Life' came to a perfect close. All the highlights, all the touching moments and all the beautiful scenery experienced along the way will become precious images for us. The on-site roadshow is over, but the campaign continues. On June 16 comes our most exciting moment - the 'My Most Beautiful Road of Life' awards and summary gala. It will reveal 2 grand prize winners, 4 first prizes, 6 second prizes and 8 shortlisted awards. Whose hands will the prizes fall into? Let us look forward to it together!
(Reported by Li Qiong, Market Development Division)