Tianwei 'Adds Power' in the Land of Abundance: A Record of the Tianwei Roadshow in Chengdu

In April, when the grass is green, the branches are jade and the flowers compete in beauty, the Land of Abundance welcomed the Chengdu stop of the large-scale Kunlun Tianwei roadshow 'No Place Beyond Its Reach: Discovering the Most Beautiful Road of Life'.
On April 2, the two-day Chengdu Tianwei roadshow opened at the Chengdu Transfar Logistics Base. The base is a platform base for logistics in Sichuan Province and the wider southwest region, with more than 5,000 parking spaces and more than 8,000 vehicles passing through daily, and it holds a pivotal position in the logistics industry.
The scene at the event was spectacular. The stage, printed with eye-catching Kunlun Tianwei slogans such as 'Fearless of Wear, Infinite in Power' and 'Take Photos, Win a Truck', was crowded with people in a warm atmosphere. Tents stood on both sides of the stage, with signs at their entrances marking a product promotion area, a game interaction area, a health care area and a registration area.
The event site
The warm greetings and enthusiastic service of the on-site staff made the truck drivers present happily follow the staff to the registration area and patiently queue to take part. In the health care area, staff skillfully took truck drivers' blood pressure and tested their eyesight and patiently explained practical knowledge for preventing driving-related illnesses. One staff member who had taken part in the whole roadshow, despite his fatigue, still energetically introduced visitors to all grades and packaging specifications of Tianwei CH-4, CI-4, GL-5+ and MTF-18 products; his explanation of Kunlun products' anti-counterfeiting technology in particular aroused visitors' keen interest. The wonderful commentary on stage covered knowledge about how quality lubricant products increase vehicle operating efficiency, save owners money, extend oil change intervals, ensure safety and smoothness, save energy and protect the environment, and promote healthy driving, guiding truck drivers to learn about and understand Kunlun Tianwei and conveying Kunlun Lubricant's responsibility and commitment to 'protect clear waters and blue skies and embrace a better tomorrow'. Dynamic, dazzling dances, prize quizzes and interactive games pushed the Tianwei roadshow to a climax. Through the event, visitors enjoyed themselves in body and mind, and the brand image of Kunlun Lubricant had quietly planted a seed in their hearts.
During the two-day Chengdu roadshow, the core brand concept of 'care' of Kunlun Lubricant was evident everywhere, as was branch employees' professional practice of 'I am a Kunlun person, I love Kunlun oil'.
The two full and busy days of roadshow activity bore rich fruit. A total of 1,015 cans (units) of the full Tianwei series in small and medium packaging were sold on site, including 648 cans (units) of CI-4, 236 of CH, 105 of GL-5+ and 26 of MTF18, meeting expectations and bringing the event to a successful conclusion.
This Tianwei roadshow brought Kunlun Lubricant and truck drivers closer together, gave a deeper understanding of truck drivers' lubricant needs and won their affirmation and recognition. We believe that, through the Tianwei roadshow and the unremitting efforts of Kunlun employees, the Kunlun brand will certainly take root in consumers' hearts. (Reported by Zhang Hong and Lei Peng, Southwest Sales Branch)