New Lubrication Momentum Powering the New Era: the Whole Kunlun Tianrun Production Line Upgraded and Launched

On May 10, the 2021 China Brand Day event, themed "Chinese brands, shared by the world; pooling strength for dual circulation, leading new consumption", opened in Shanghai. The event "New Lubrication Momentum Powering the New Era - the Whole Kunlun Tianrun Product Line Upgraded and Launched" was held alongside it, with PetroChina Kunlun Lubricant presenting 17 new products, including 8 Winter Olympics commemorative products, showing the outstanding temperament and style of a national independent brand with a brand-new image.
Product upgrade showcasing the innovative strength of a Chinese brand
The new products launched by Kunlun Lubricant start from improving driving experience, vehicle safety and fuel economy, achieving a full-line upgrade with higher standards, stronger protection and faster acceleration to provide more comprehensive engine protection and unleash surging power. The new products have four major advantages:
First, launching oil products meeting the highest international standard and calmly meeting the China VI emission challenge. In the China VI era, passenger vehicles will be fitted with more medium- and low-ash high-performance engine oils. For engine oils, the API standard can still be followed, and Kunlun Tianrun SP/GF-6 oils will become the first choice; the ACEA standard can also be adopted, and C5 and C3 oils are also important considerations for domestic automakers. More and more European and national-brand vehicles recommend European-standard oils. Based on the original American-standard (API specification) products, the upgraded Kunlun Tianrun products newly launch 4 European-standard (ACEA specification) C-series oils, 2 of which also meet the American SP specification, meeting the needs of American, European, Japanese and Korean series and national-brand models of all series.
Second, launching environmentally friendly SP grade, more energy-saving, cleaner and lower-carbon. Lubricants are the blood of engines, and Kunlun Lubricant takes protecting green mountains and clear waters as one of its three brand propositions, always practising what it preaches to contribute to energy saving and emission reduction. In 2020 the state introduced internationally leading China VI emission regulations for passenger vehicles and fourth-phase fuel consumption regulations, with energy saving and emission reduction at the core. Low-sulphur, low-phosphorus, low-ash environmentally friendly SP/GF-6 grade engine oils were launched accordingly. Among the new products upgraded this time, 10 engine oils exceed the highest API SP standard, with a maximum fuel saving rate of 4.13%.
Third, focusing on fully synthetic oils for higher lubricant quality. Fully synthetic oils have long been favoured by the market and consumers for their stable chemical performance and durability. Starting from consumers' needs, Kunlun Tianrun has created brand-new fully synthetic oils in 5 major series. Going forward, Kunlun Tianrun will focus even more on developing fully synthetic oils, providing consumers with higher-quality and better-value fully synthetic products.
Fourth, perfectly adapting to new energy vehicles. With their excellent low-temperature dispersion performance, emulsion compatibility and anti-wear performance, the SP products upgraded this time perfectly adapt to hybrid vehicles, cover all vehicle series, better improve vehicle start-up protection and operating efficiency, and provide more comprehensive protection for engines.
As the official lubricant of the Beijing 2022 Winter Olympic Games, Kunlun Lubricant highlighted 8 Winter Olympics commemorative products at the launch event using human-screen interaction, perfectly presenting their four outstanding advantages of "fully synthetic level, the highest standard certification for engine oils, more energy-saving, cleaner and lower-carbon, and adaptation to new energy vehicles". For example, Kunlun Tianrun KR9-T SP/GF-6A reaches the highest API standard, providing full protection for turbocharged vehicles under multiple operating conditions, with advanced fuel-saving technology and excellent anti-wear protection, making engine performance more enduring.
Brand empowerment unleashing the driving force of independent brands
A national brand is an important indicator of a country's economic strength. Since 2017, May 10 has been designated "China Brand Day" each year, and Chinese independent brands are paying more and more attention to the power of brands and to brand building. A country's high-quality development cannot be separated from the hard work and enterprise of national enterprises and independent brands in all walks of life. The future of Chinese independent brands carries the hope of China's economic transformation and upgrading and of leading the times, and bears on the shaping of China's national image and the enhancement of its cultural soft power.
Kunlun Lubricant, part of PetroChina, is a provider of lubricating products and service solutions integrating production, R&D, sales and service. For more than 70 years, Kunlun Lubricant has been committed to building an independent and controllable industrial chain for China's lubricant cause. From single production and sales to business cooperation across multiple fields, countries and industries, and from lubrication guarantees for the pillars of the great nation to guarding mobility, it has witnessed and lived through the development of China's lubricant industry and is an indispensable lubrication force in people's daily lives, industrial construction and the development of national defence and the military industry. Kunlun Lubricant has kept growing through innovation and exchange; through outstanding independent R&D technology, continuous product upgrades, rich marketing formats and innovative service models, it has steadily enhanced its core competitiveness through technological innovation, constantly refreshing people's perception of a traditional lubricant brand, strengthening its brand power, gradually growing into an international brand and leading the industry's development.
At this China Brand Day event, Kunlun Lubricant launched 17 upgraded new products, focusing on improving the quality of oils for family passenger vehicles - a measure that truly starts from consumer needs and addresses the pain points of the lubricant market. Kunlun Lubricant will continue to uphold the philosophy of "military-grade quality, a pillar of the great nation", continue to "enhance customer experience, create value for customers and protect green mountains and clear waters" and, with high-quality lubricating products and comprehensive lubrication services, give play to the strong driving force of China's independent brands, promote the development of the dual circulation economy and help build a new dual circulation development pattern.