Kunlun Lubricants: Focusing on Quality to Build a High-End Brand

Quality is the foundation of a company's survival and an eternal topic in the development of a corporate brand. Over the years, as China's auto industry has developed and the lubricant market has continued to grow, consumers' former preference for foreign products and their habit of equating a high price with a good product have gradually changed; product quality and the match between the lubricant and one's own vehicle have become consumers' focus. As a representative of national brands in China's lubricant industry, Kunlun Lubricants recognized very early that product quality is the foundation of consumer recognition, and it keeps creating high-quality, high-performance lubricants suited to Chinese consumers through advanced technology and forward-looking management concepts.
Kunlun vehicle oil series products
Innovating with technology to create high-quality “anti-wear” products
Lubricating oil is a technology-intensive product, and an enterprise's scientific and technological level and strength are the decisive factors in product quality. In today's fiercely competitive lubricant market, both foreign and domestic brands are seeking change through innovation and accelerating their development. With its two high-end lubricant R&D centers in Dalian and Lanzhou, Kunlun Lubricants continuously pursues technological innovation and product upgrades to deliver the professional products that best meet consumer needs.
Kunlun's well-equipped R&D centers
Kunlun Lubricants has always insisted on being the national enterprise that best understands consumers, and, relying on its strong scientific research capabilities, it translates many advanced scientific and technological achievements with independent intellectual property rights into products. It has created professional “anti-wear” products tailored for Chinese drivers that deliver remarkable results against the machine wear caused by “consumption-type driving.” While using technology to create super anti-wear oils, Kunlun also takes a firm stand on China's urgent need for pollution control and emissions reduction and works hard to improve the energy-saving and environmental performance of its products. Kunlun Lubricants' unique additive formulation technology effectively reduces the sulfur and phosphorus content of its products; while improving the oil's oxidation resistance and anti-wear performance, it better protects and extends the service life of exhaust after-treatment devices, achieving a more environmentally friendly effect.
Strict control: high standards give rise to high quality
A lubricant must not only be technologically advanced; another factor through which consumers intuitively recognize its quality is endorsement by authoritative institutions. At present, European and American production standards have been recognized by the lubricant industry and consumers — for example, the API standards set by the American Petroleum Institute and the ACEA standards of the European Automobile Manufacturers' Association — and many well-known foreign brands entering China follow these standards as well. However, China's special vehicle conditions, road conditions, climate and environment differ greatly from those abroad, which leaves some foreign brands newly entering China “unacclimatized.”
As a domestic brand, Kunlun Lubricants has long conducted product R&D for domestic customers and has studied domestic vehicle and driving conditions in depth. While following international and domestic standards, it has also formulated even stricter corporate standards with reference to those of ASTM and the latest national standards for gasoline engine oils. With world-class blending technology and China's most complete and best-equipped lubricant evaluation, analysis and testing facilities, it provides strong support for developing and producing high-quality products and produces lubricants that better match the engine requirements of vehicles driven in China.
For example, the Tianrun series that Kunlun upgraded and relaunched in April this year not only meets API and ACEA standards but also implements PetroChina's internally set quality standards. Some of the product's performance indicators, such as high-temperature detergency and cam wear, are better than the API standards, enabling it to effectively cope with the vehicle wear and the formation of carbon deposits and sludge caused by China's frequent traffic jams and stop-and-go driving, and to extend engine life. In addition, to exercise even stricter control, Kunlun Lubricants also conducts a periodic inspection of its products once a year to ensure product quality.
To build its own brand, an enterprise must constantly raise the quality of its products. Since its founding, Kunlun Lubricants has aimed to build an innovative company that produces high-quality, high-performance lubricants, and it is determined to create the world's best-quality lubricant brand. Over the years, with its world-leading technology, sound management and forward-looking concepts, Kunlun Lubricants has won recognition from consumers and the market, showing the world the rise of a Chinese national lubricant brand.