“Dual-Track Drive” Boosts the “Green Upgrade” of China's Auto Industry

“Dual-Track Drive” Boosts the “Green Upgrade” of China's Auto Industry
On May 3, the much-anticipated 2012 Beijing International Automotive Exhibition concluded successfully. The 10-day show attracted hundreds of exhibitors, including passenger car and commercial vehicle makers, making it the largest in the history of the exhibition. In addition, the show drew active participation from companies upstream and downstream in the automotive industry chain, such as automotive electronics and lubricant suppliers.
Industry experts noted that auto shows are a microcosm of industry development and a barometer of its future. This show not only showcased the development strength of many well-known vehicle manufacturers, but more importantly, through the dual-track drive of independent R&D and talent cultivation within the industry in recent years, it demonstrated in a concentrated way the overall strength of the coordinated development of China's automotive industry chain.
Playing the Innovation Card to Strengthen the Chinese Heart
In recent years, China's auto industry has grown rapidly, ranking first in the world in both production and sales for two consecutive years — closely tied to the rapid progress of domestic independent-brand engine technology. “With the rise of the low-carbon economy and the leapfrog development of automotive engine technology, engines now place higher demands on lubricant quality, including service life, efficiency and especially energy-saving and consumption-reduction performance,” said Liao Guoqin, General Manager of PetroChina Lubricant Company. As a professional lubricant company integrating production, education and research, PetroChina Lubricant Company has always been committed to the development and market application of its own research results, taking it as an important mission to support China's auto industry and provide vehicles with the best lubricating products.
Since its establishment more than a decade ago, Kunlun Lubricants has relied on the strong research capabilities of its two major R&D centers in Dalian and Lanzhou, kept pace with industry chain trends and engine technology development, continuously deepened scientific and technological innovation, and devoted itself to the development and formulation of high-quality lubricants — making great efforts to extend engine service life and help engines save energy and reduce emissions, injecting surging power into the “Chinese Heart.”
At the same time, PetroChina Lubricant Company also emphasizes coordinated development with partners across the automotive industry chain. By establishing joint laboratories and key laboratories and conducting industry-academia-research cooperation, it continuously strengthens forward-looking, in-depth cooperation with vehicle manufacturers, relevant industry associations and universities. This three-pronged R&D system ensures that lubricant development keeps pace with China's vehicle conditions, resulting in stronger applicability.
The Talent Perspective Ignites the Dream of a Strong Nation
“In the end, corporate development still comes down to the issue of talent, and the development of China's auto industry cannot do without the cultivation and reserve of talent.” It is understood that, as a representative of a national brand in the lubricant industry, PetroChina Lubricant Company, while pursuing sustained and healthy corporate development, upholds the core brand value of “caring that never stops” and, with the original intention of discovering, cultivating and reserving future industry talent for China's auto industry, supports the successful holding of the Formula Student China competition. Since its founding in 2010, the competition has drawn wide attention from all sectors of society, especially university teachers and students. It not only cultivates students' design and manufacturing ability, cost control ability and teamwork and communication skills, but also enables them to meet future corporate talent needs with maturity, providing a broad platform for the cultivation and selection of outstanding Chinese automotive talent.
The Kunlun Lubricants Cup Formula Student China competition has directly benefited and influenced more than 20,000 people, becoming a landmark social practice and talent-cultivation platform for the synergy between university automotive talent development and industry development. “Drivers who took part in this competition have been eagerly recruited by many domestic automakers, in sharp contrast to the currently tough employment situation, which shows the importance and urgency of building talent with practical and innovative awareness,” said relevant personnel from the organizing committee.
Relying on a firm approach to talent cultivation and on R&D speed and strength that thoroughly grasp the market, PetroChina Lubricant Company has, over the years, achieved many innovative scientific and technological application results by advocating the principle of “rational lubrication.” At present, half of the vehicle lubricants sold by Kunlun Lubricants come from its own R&D results.
The 12th Five-Year Plan clearly states that China's economic and social development should take accelerating the transformation of the economic development pattern as its main line, with the goal of rapidly enhancing China's national strength, overall strength and national competitiveness. For manufacturing, it explicitly calls for accelerating transformation and upgrading and improving the core competitiveness of industry. As a leading brand in the lubricant industry, PetroChina Lubricant Company has, over the past decade, led China's lubricant industry to rapid development; and as the industry faces green transformation, the company was the first to propose “rational lubrication,” committed to promoting the renewal of lubrication concepts and the transformation of lubrication methods across the industry, once again standing at the forefront of industry development. In the future, in response to changes in market demand, PetroChina Lubricant Company will accelerate the adjustment of its product structure and service methods to meet the real needs of the healthy development of China's auto industry, and will, as always, focus on lubricant R&D to help the industry smoothly achieve green upgrading.