Kunlun Fast Oil Change: Personalized Service Leading China's Auto Care Market (2012-03-08)

In recent years, along with the rapid development of China's automotive industry, the closely related automotive aftermarket has gradually emerged, and the Chinese market has become a strategic battlefield for which domestic and foreign enterprises compete. As a leading enterprise in the lubricant industry, PetroChina Lubricant Company, based on its own industrial and technological advantages, successfully drew on mature foreign auto care business models and operating experience and created the Kunlun Fast Oil Change Center, leading China's auto care market with personalized service. It is deeply welcomed by consumers and has become a benchmark that many domestic auto care enterprises seek to learn from.

Standardized service seeking a breakthrough
Faced with the large-scale entry of strong international rivals and the restless stirrings of domestic enterprises, domestic enterprises can only hope to stand out and seize market opportunities by making their services standardized and regulated, in which brand standards and the upgrading of products and services are of the utmost importance. Based on a personalized and standardized service system, the Kunlun Fast Oil Change Center provides end consumers with professional and convenient auto care services; it has not only become a powerful brand for PetroChina to base itself on the domestic market but has also established a good corporate and brand image for Kunlun Lubricant, gradually growing into a vanguard of China's automotive aftermarket, especially the auto care market, with outstanding results.

According to relevant data, in 2011 the Kunlun fast oil change business developed rapidly, with sales up 110 percent year on year, and was welcomed by a large number of consumers. Mr. Liu Shengji, the person in charge of the project, said: we must ensure quality and save customers time while also giving their cars good care, so as to achieve the goal of extending vehicle service life. It can be seen that standardized service is the foundation, and only personalized service and a personalized experience close to consumer needs can help raise the service to a higher level. This has also become the key to the rapid growth and steady improvement of the Kunlun Fast Oil Change Center over the years.

Personalized service pursuing the best cost performance
Kunlun Fast Oil Change Center has long vigorously advocated the professional servicing philosophy of maintenance instead of repair, and is committed to building a chain fast-maintenance operating system featuring professional automotive oil changes and covering more than 20 service items, including non-dismantling maintenance of automotive engine, automatic transmission and other systems, tire service, car washing, car beauty and spare parts sales, so as to create the well-known Kunlun Fast Oil Change auto service brand and promote the construction and improvement of products and service content across the whole industry chain.

After several years of dedicated operation, the professional, high-quality, fast, economical, environmentally friendly and convenient services of Kunlun Fast Oil Change Center have won consumers' favor and recognition, and its excellent cost performance has won deeper trust. Recently, we visited the Zuojiazhuang store of Kunlun Fast Oil Change Center in Beijing, where customers came in an endless stream and the scene was bustling. Taxi driver Mr. Liu said frankly that it is not easy for ordinary people to earn their hard-earned money, and when spending they want both peace of mind and savings. Kunlun Fast Oil Change is a big brand, we feel safe with it, the price is fair, and servicing here is about 30 yuan cheaper than at a 4S store. I recommend Kunlun Fast Oil Change to the other drivers in my fleet as well; it is quite reliable. Lou An, manager of the Zuojiazhuang station, said: service quality is the greatest benefit. Over the past year we have provided rescue services to customers more than 100 times, and that is why we have won consumers' affection. There are many people like Mr. Liu who bring us customers, which is recognition of our service and even greater encouragement for our future work.
China's automotive aftermarket has huge potential. How to grasp the development opportunities of the automotive aftermarket and actively open up the market has become a pressing question for all enterprises to consider. Only standardized and regulated services can win a place. We hope for the rapid rise of local enterprises, and we hope that more outstanding auto care brands like Kunlun Fast Oil Change Center will stand out.