Kunlun Lubricants Makes an Appearance at the China National Central Enterprises Consumption Assistance Joint Action—China Petroleum Kunlun Good Customer’s 3rd Shopping Festival

On June 14, the third shopping festival of China National Petroleum Kunlun Haoke, part of the central state-owned enterprises’ consumption assistance initiative, opened in Chongqing. Kunlun Lubricants showcased a range of lubricant products at the event. Through product sales and presentations, it demonstrated the corporate responsibility and fresh image of a national brand contributing to rural revitalization.
The Kunlun Haoke Shopping Festival is a series of activities launched by PetroChina’s non-fuel business in 2021 to meet customers’ needs for convenient, worry-free, one-stop shopping. With the theme “Haoke Oil Gifts Enrich Life,” this year’s Shopping Festival takes into account customers’ daily routines and travel patterns, as well as consumption occasions such as summer vacations and the back-to-school season. It features promotions on more than 600 products from leading brands across 10 best-selling categories, including food and beverages, personal care products, and daily necessities. During the three-month event, online and offline platforms will continuously offer a series of discounts, ensuring that consumers truly enjoy the benefits of comprehensive “People, Vehicles, and Life” services.
At this event, a range of products, including Kunlun Tianrun Fully Synthetic High-Performance Engine Oil, Kunlun Agricultural Machinery-Specific Diesel Engine Oil, Kunlun Tianwei Diesel Engine Oil, Kunlun Tianxie Motorcycle Oil, Kunlun Star Glass Care Fluid, and Kunlun Star Diesel Compound Additive, were showcased together. Kunlun Lubricants staff provided on-site explanations of the products, attracting widespread attention from attendees. Relevant partners, major customers, and suppliers stopped by to exchange views, and cooperation intentions were reached on-site.
At the event, Kunlun Lubricants interacted with exhibition visitors through activities such as golden egg smashing and fun photo opportunities, showcasing the brand image and conveying its warmth.
Kunlun Lubricants is affiliated with China National Petroleum Corporation (CNPC) and is a provider of lubricant products and service solutions integrating production, R&D, sales, and services. As the “national team” in China’s lubrication sector, Kunlun Lubricants’ products cover more than 700 varieties across 19 major categories, including internal combustion engine oils, gear oils, hydraulic oils, lubricating greases, automotive auxiliary products, metalworking fluids, marine oils, and additives. It has received all national-level awards in the lubrication industry, solved global challenges in lubrication technology such as scuffing resistance at high speeds, micropitting resistance under extreme pressure, and oxidation resistance at high temperatures, broken multiple international monopolies, filled gaps in the domestic market, and become the official lubricant for the Beijing 2022 Winter Olympics and the designated lubricant for successive National Day military parades. It provides lubrication services across the entire industry and field for major national projects and equipment, including wind power, nuclear power, aircraft carriers, high-speed rail, ultra-high-voltage power transmission, and robots.
In recent years, Kunlun Lubricants has continuously innovated according to market demand. Leveraging its outstanding independent R&D capabilities, it has continuously upgraded its products, diversified its marketing approaches, and innovated its service models. Through technological innovation, it has steadily strengthened its core competitiveness and, with high-quality products and attentive services, earned high recognition for its products from consumers, customers, and partners, enhancing brand awareness and influence.
In the future, Kunlun Lubricants will serve as “China National Petroleum’s image card,” remain market-oriented, continuously launch high-quality products and services that meet consumer needs, actively support rural revitalization, promote consumption upgrading, facilitate the domestic and international dual circulation, and drive the high-quality development of the industry.