Attending to Truck Drivers' Spiritual Life: Kunlun Lubricant Promotes Caring Service

Caring has always been the brand concept that Kunlun Lubricant has long upheld. The large-scale Kunlun Tianwei roadshow 'No Place Beyond Its Reach: Discovering the Most Beautiful Road of Life' turned Kunlun Lubricant's caring gaze toward the more than 40 million truck drivers in China, and attending to truck drivers' spiritual life has become a manifestation of Kunlun Lubricant promoting caring service through concrete action.
China has the largest number of truck drivers in the world. They make the cab their home and travel to every corner of the country day in and day out, eating and sleeping in the open, making positive contributions to the transport industry. Yet the physical and mental health of this social group rarely receives public attention. While providing truck drivers with quality lubricant products, making them work happily and live well has become a subject studied by Kunlun Lubricant.
Founded in 2000, Kunlun Lubricant Company integrates production, R&D and sales. Over the years, relying on its R&D centers in Dalian and Lanzhou, it has continuously innovated technology and, while steadily consolidating the quality of existing products, worked hard to develop new products that respond to market demand. Its Kunlun Tianwei series of lubricant products uses internationally advanced formulation technology and is a commercial vehicle lubricant tailored for high-horsepower heavy trucks in continuous operation. This newly launched Kunlun Tianwei series includes four grades of diesel engine oil - CI-4, CH-4, CF-4 and CD - GL-5 and GL-5+ super-heavy-duty vehicle gear oils and MTF-18 manual transmission fluid; its super-strong anti-wear performance protects the mechanisms of every part of a truck well, fully demonstrating Kunlun Lubricant's care for trucks.
Truck drivers are generally perceived as having a low level of education and leading a dull life. In fact that is not so: they too hold aspirations for a better life and possess tenacious, positive and optimistic qualities. From March to June this year, the large-scale Kunlun Tianwei roadshow 'No Place Beyond Its Reach: Discovering the Most Beautiful Road of Life' held by Kunlun Lubricant extended care for vehicles to care for truck drivers and their families, fully demonstrating Kunlun Lubricant's brand concept of 'caring for vehicles and, even more, for people'. At this roadshow, Kunlun Lubricant built a platform for all participating truck drivers to show themselves, and the specially arranged 'take photos, win a truck' interactive contest let more truck drivers display the side of their lives and work that is not usually seen and gave their spiritual life more attention.
This large-scale Kunlun Tianwei roadshow 'No Place Beyond Its Reach: Discovering the Most Beautiful Road of Life' started on March 16 and lasted 65 days in total, running along two routes, east and west: the western route passed through cities such as Guangzhou, Guiyang, Chengdu and Lanzhou, the eastern route through Shenzhen, Changsha, Wuhan and Jiujiang, and the two finally met in Beijing, covering 26 cities, holding 72 roadshows and involving more than 20,000 truck drivers.
At the roadshow sites around the country, Kunlun Lubricant not only arranged rich and colorful interactive games and performances but also had dedicated staff take truck drivers' blood pressure and test their eyesight and explain practical knowledge for preventing driving-related illnesses, while Kunlun Lubricant experts also passed on vehicle maintenance experience on site, bringing truck drivers all-embracing care through concrete action.
Care must be continuous and moving people requires touching their hearts. Kunlun Lubricant continues to take providing quality full-process service as its service purpose, deepen brand building and treat providing society with 'Kunlun' caring service as its core value; while providing truck drivers with quality products and services, it also regards attending to truck drivers' spiritual life as an important part of its caring service.