A Record of the Tianwei Roadshow in Shaanxi

April 8 was a day of clear skies. Amid the sound of gongs and drums, the ancient city of Xi'an's Asia-Europe Logistics Center welcomed the first stop in the northwest region of the large-scale roadshow 'Kunlun Tianwei: No Place Beyond Its Reach, Discovering the Most Beautiful Road of Life'. To make this roadshow a success, the Northwest Branch worked closely with the planning and execution companies, preparing in advance and arranging meticulously; with 'attracting customers' as the core, it focused on implementing every detail, making the Shaanxi roadshow a continuous spectacle. The campaign registered 550 drivers in total and sold 901 cans on site.
The Xi'an stop was hugely popular, with truck drivers and spectators actively joining the interactive games. Sales representatives served as guest hosts and introduced the characteristics of Kunlun Tianwei products in detail. The professional product introductions and warm, considerate service won recognition and participation from the audience.
The Sanyuan stop tried entering a county-level market for the first time, where local drivers took part enthusiastically and became the main buyers. Given the huge turnout, the on-site team seized the sales opportunity in good time and decisively adjusted the schedule, increasing the morning sessions from the planned two to three. With the on-site staff actively selling, sales reached as many as 833 cans, fully demonstrating the high recognition of the Kunlun Tianwei brand in county-level markets.
Making the most of the roadshow's market heat, the Northwest Branch helped distributors strike while the iron was hot and promptly held a Kunlun Tianwei high-grade diesel oil end-user promotion meeting on April 12, attended by more than 300 end users. Highlights of the Shaanxi roadshow were played on site, and the spectacular scenes thoroughly infected those attending. Three international friends from Saudi Arabia and Pakistan shared their experience of using Kunlun lubricants on site, praising Kunlun lubricants' excellent quality as surpassing the world's first-class brands. At the promotion meeting, thanks to a sound on-site promotion plan, orders kept climbing and eventually reached 1,322 cans (21 tons in total), bringing the end-user promotion meeting to a successful close.
The successful holding of the Shaanxi stop of the Tianwei roadshow brought real benefits to drivers and greatly raised the awareness and reputation of the 'Kunlun' brand in the northwest region. (Reported by Liu Ying, Northwest Branch)?