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Company News · May 01, 2012

Northeast Lubricant Sales Branch Builds the Kunlun Brand Image through Quality Service

"Quality Kunlun products plus five-star service have given our enterprise even greater peace of mind!" That was the sentiment expressed by Wang Tiecheng, general manager of Liaoning Northern Coal Chemical Co., Ltd., a company under the Liaoning Benxi Beigang Group, after establishing a long-term oil supply partnership with Lubricant Company. Over many years, the Northeast Sales Branch has built a perfect image for the Kunlun brand in Northeast China through quality service.
Since mid-May, the lubricants used by Liaoning Northern Coal Chemical Co., Ltd. had developed problems, causing equipment to operate abnormally and seriously affecting the normal conduct of production. Learning of this, and through contact with the Benxi Petroleum Company, the Northeast Branch quickly dispatched a service team made up of Ma Junde, senior engineer of the marketing department, and Yuan Fuxin, manager of the Fushun distribution office, to Liaoning Northern Coal Chemical Co., Ltd. for an on-site investigation. The service team went actively to the site to understand the brands and types of lubricants used by the company and held on-site training lectures to pass on oil knowledge. In addition, combining this with the characteristics of Northern Coal Chemical's oil use, the team tailored an oil use plan for it at the earliest opportunity, scientifically integrating the 24 varieties of lubricants used by the company into 19 Kunlun brand lubricant products, and resolved the customer's questions through on-site question-and-answer sessions, winning the customer's approval and praise.
Thinking what the customer thinks and hurrying to meet the user's needs has always been the service principle upheld by the Northeast Branch. It gathers information widely and uses a variety of means to open up markets. For example, in this door-to-door service, the Northeast Branch promptly allocated oil products at the earliest opportunity, ensuring that Kunlun products were delivered quickly and in place, and sent professional staff to guide operations on site, providing sincere service and ensuring the normal conduct of production and operations at Liaoning Northern Coal Chemical Co., Ltd. The customer said sincerely: "We have finally found products and service better than imported oil. Our own experience confirms that 'China National Petroleum' not only has high-quality Kunlun lubricant products but also a quality, efficient, timely and well-rounded service team!"

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