Good News! 2024 Typical Cases of Quality Improvement and Brand Building Announced, Kunlun Lubricant Makes the List

On January 10, the General Office of the Ministry of Industry and Information Technology announced the list of 2024 typical cases of quality improvement and brand building. Among them, the case of the Lubricant Branch of PetroChina Company Limited, Adhering to Independent Innovation and Continuous Innovation Communication - The Path to Breakthrough for a National Brand, was successfully selected as a typical case in the brand building category, fully demonstrating the company's notable achievements in brand building.
Brand is a precious intangible asset of an enterprise
The CPC Central Committee and the State Council attach great importance to the brand building of Chinese enterprises, and General Secretary Xi Jinping has issued important instructions on brand building on many occasions, calling for making national brands stronger and bigger and accelerating the development of a number of world-class enterprises with outstanding products, prominent brands, leading innovation and modern governance. As a sub-brand of China National Petroleum Corporation, Kunlun Lubricant's brand building case plays a typical leading and demonstrative role; it is a model of brand building by a state-owned enterprise in the new era and has established a benchmark image for a national brand.
From strengthening top-level brand design and upholding independent innovation to continuously innovating communication, every step vividly reflects Kunlun Lubricant's precise grasp of industry trends and its unremitting pursuit of brand excellence, demonstrating leadership that advances steadily in a complex and ever-changing market. Kunlun Lubricant's persistent pursuit of innovation has driven technological progress and industrial upgrading in the lubricant industry and enhanced the brand's social influence and industry voice.
Kunlun Lubricant will take this selection as an opportunity
to further give play to the company's principal role in brand building,
to continue implementing the strategy of strengthening the enterprise through brand,
to consolidate the quality foundation
and, with greater enthusiasm and a more solid work style,
to continuously enhance the company's core competitiveness
and contribute more to promoting quality improvement in the industry and the development of national brands.