Gong Weijun Visits the Northeast Sales Branch for Research

From August 6 to 7, Gong Weijun, the company's deputy general manager, visited the Northeast Sales Branch for research and heard a report on the branch's industrial oil sales work in the first half of the year.
Gong Weijun fully affirmed the Northeast Sales Branch's work in developing end-user enterprises, replacing imported brands with new specialty products, increasing oil use within the system year on year and substituting Kunlun grease at Rizhao Steel. On the problems and shortcomings in the branch's industrial oil sales work, Gong Weijun set out specific requirements. First, it must make a detailed analysis of the 155 end-user enterprises for which files have already been established, systematically analysing industry, enterprise, sales growth, sales decline and Kunlun's share. Second, management of the petroleum companies must also reach down to the end users: the branch should reach consensus with senior leaders of the petroleum companies, define the scope and targets of end-user development and jointly draw up plans for developing end users. Third, management of service providers must be strengthened, with standard procedures for service provider admission, fee standards, the scope of service and responsibilities and an exit mechanism drawn up. Fourth, the end-user management measures must be improved, with end users managed by grade, the responsibilities and powers of management at each level made clear and end-user enterprise files established and improved.
Finally, Gong Weijun analysed the business situation in the Northeast together with everyone present. He said that marketing work in the Northeast is in a difficult period and that everyone should overcome the difficulties, tide over the hard times together and strive to complete the sales tasks for the second half of the year.
(Reported by Zhang Zhongwei, Northeast Sales Branch)