Kunlun Lubricant: Close to the End Market, Caring for Consumers

On March 16, the large-scale Kunlun Tianwei roadshow 'No Place Beyond Its Reach: Discovering the Most Beautiful Road of Life', hosted by Kunlun Lubricant, officially opened at the busy Lin'an Logistics Park in Guangzhou. This is a brand-new brand promotion model that Kunlun Lubricant is trying for the first time.
All along, alongside enterprise building and innovative R&D, Kunlun Lubricant has not only provided truck drivers with quality lubricant products to help them achieve the goal of 'reducing costs and increasing efficiency' but has also continuously practiced the concept of 'care', bringing care into their lives.
Responsibility: caring for every truck driver with a fine attitude to life
With the rapid development of the economy, China's truck fleet has come to rank first in the world, and truck drivers have become an indispensable part of the chain of social development. They bear the heavy responsibility of circulating urban energy and materials, like the 'red blood cells' that deliver oxygen to the national economy. Despite hard work and irregular hours, truck drivers still hold on to the hope of a better life.
To satisfy truck drivers' wishes and build them a platform to show themselves, Kunlun Lubricant added the 'take photos, win a truck' interactive contest to the roadshow, letting more truck drivers show the side of their lives and work that is not usually seen and also giving them a chance to win a truck tractor worth 400,000 yuan. This shows Kunlun Lubricant's good intentions: it values the points truck drivers care about and hopes more people will see the tenacious, positive and hard-working qualities of truck drivers.
This large-scale Kunlun Tianwei roadshow, 'No Place Beyond Its Reach: Discovering the Most Beautiful Road of Life', lasted 65 days, setting off from Guangzhou and passing through 26 cities nationwide including Chengdu, Tianjin, Wuhan, Hefei, Zhengzhou and Qingdao, covering a total of 14,200 kilometers. This is Kunlun Lubricant's concrete action to awaken more people to care about and pay attention to truck drivers and to encourage them to stand on their own feet and create a better tomorrow.
Products: 'reducing costs and increasing efficiency' for truck drivers
As everyone knows, in truck transport drivers agree that one should 'haul more and run fast in pursuit of efficiency', but this requires the transport tool - the truck - to stay in good condition. As a leading enterprise in the lubricant industry, Kunlun also displayed products developed with innovative technology at the event - Kunlun Tianwei, a series developed by Kunlun Lubricant for trucks and other commercial vehicles, including CI-4 and CH-4 grade diesel engine oils, GL-5 and GL-5+ super-heavy-duty vehicle gear oils, and MTF-18 manual transmission fluid.
It is understood that the newly launched Kunlun Lubricant GL-5+ uses the only proprietary formulation technology in the lubricant industry to have won a national invention award, with super-strong thermal oxidation stability, anti-wear and friction-reducing properties and low-temperature fluidity. It is suitable for the drive axle lubrication of all kinds of heavy-duty and super-heavy-duty trucks, and especially for the lubrication needs of heavy and super-heavy trucks with a load capacity of more than 20 tons. To verify the excellent performance of GL-5+, Kunlun Lubricant cooperated with commercial vehicle makers such as Foton, Hongyan, Dongfeng, FAW, Sinotruk and Nanjing Iveco to conduct 100,000-kilometer road tests over long and steep slopes, sharp bends and roads with large altitude differences. GL-5+ showed excellent extreme-pressure anti-wear and thermal oxidation stability, protecting heavy trucks under low-speed heavy-load (climbing), high-speed impact (sudden acceleration and deceleration at high speed) and high-torque harsh conditions from gear tooth breakage, scuffing and spalling, and more effectively preventing the formation of sludge and deposits and keeping tooth surfaces clean. It is worth mentioning that GL-5+ raises the oil change interval to 100,000 kilometers, more than twice that of ordinary vehicle gear oil under the same conditions, while the cost of one change is far less than two or more changes of ordinary GL-5. GL-5+ thus not only reduces environmental pollution from waste oil but also significantly lowers users' maintenance costs and increases vehicle operating efficiency.
In addition, the CI-4 heavy-duty diesel engine oil, which uses internationally advanced formulation technology, meets the demanding anti-wear requirements of most engines and keeps engine power abundant under various pressures and temperatures; its extremely strong soot dispersancy provides better engine cleanliness, prevents piston deposits and still provides comprehensive protection for the engine even with high soot levels; its high lubricating stability extends the oil change interval to 30,000 kilometers, ensuring long-term, efficient engine operation; and it meets the lubrication requirements of engines complying with China IV, Euro IV and Euro V emission standards (except engines using diesel particulate filters), and is suitable for high-speed, heavy-duty, environmentally friendly turbocharged diesel engines and engineering machinery.
Brand: honoring promises through concrete action
Care must be continuous, and moving people requires touching their hearts. While continuously deepening brand building, Kunlun Lubricant always strives to provide customers with the best products and the most professional full-process service. In Kunlun Lubricant's view, care should not be a single dimension but comprehensive, encompassing not only the spiritual level but also the products and services provided to truck drivers.
As a leading national lubricant brand, Kunlun Lubricant keeps enriching and extending the connotation of its 'five unifications and one centralization' business strategy with new innovative concepts and spirit, gradually forming competitive operating advantages in domestic and international lubricant markets. At the same time, it vigorously adjusts its product mix and is gradually building a marketing network with a reasonable layout, clear hierarchy and effective operation, gradually penetrating to the end market, striving to convert Kunlun Lubricant's resource advantages into market and profitability advantages. By continuously strengthening the four functions of its sales network - sales, management, information and service - it strengthens the service and integrity awareness of all employees and honors, through concrete action, its promise to consumers of 'good quality, a full range of products and excellent service'.