Kunlun Lubricant: Innovation Forges the Brand

In today's world where products tend toward homogeneity, innovation is the source of enterprise development and the way for an enterprise to survive. Since its establishment at the end of 2000, Kunlun Lubricant has weathered 14 years of market trials and grown rapidly from an industry follower into a domestic front-runner. But Kunlun Lubricant has not rested on its laurels; instead it thinks of danger in times of peace, relying on technological and service innovation to take the market on proactively, so that Kunlun Lubricant has successfully entered the high-end market and keeps pace with internationally renowned brands.
Innovative technology leads the market
With the rapid development of the auto industry, demand for lubricants has grown steadily. Facing the resistance of internationally renowned brands and the pursuit of private enterprises, Kunlun Lubricant would undoubtedly have had to endure great hardships to get a share of the pie.
Approach determines the way out, and strategy determines the future. To stand out from the narrow gap, the clear-headed and decisive decision-makers of the Lubricant Company, based on market research and data analysis, ultimately made a historic decision: to enter the high-end lubricant market with the launch of 'Kunlun Tianrun'. They also required that 'the high-end market must have high-end concepts; a new product is not just a change of packaging or a different can, it must not be old wine in a new bottle, and a new product must have new quality'.
Based on this positioning, Kunlun Lubricant upgraded the entire 'Kunlun Tianrun' line, the primary task being technological innovation and raising every indicator, sounding the prelude to contending for the high-end market. For example, it adopted phosphorus retention technology and chose additives that make it harder for phosphorus to evaporate; through the synergy between organic molybdenum and ZDDP, it resolved the contradiction between the phosphorus content limit and anti-wear and friction reduction, greatly lowering the friction coefficient, better protecting and extending the service life of exhaust gas after-treatment devices, and achieving energy saving and environmental protection.
'Kunlun Tianrun', developed with innovative technology, has become a representative of national brands through its high quality, which is a blessing for the auto industry,' said Jiang Gongmin, chairman of the Henan Automobile Industry Association. He believes that Kunlun Lubricant's journey in the high-end gasoline engine oil field has always been arduous, and that the launch of 'Kunlun Tianrun' filled a gap.
Innovative concepts serve customers
They say details decide success or failure, and this is absolutely true. In an age when service is what wins the market, Kunlun Lubricant Company not only provides high-quality lubricant products but also keeps customers and end users in mind, handling every detail well. In particular, for matters that customers are anxious about, it provides solutions with great care and does its utmost to help customers reach their goals, thereby winning their recognition.
At the end of 2014, at the 2014 Annual Supplier Summary and Commendation Conference held at SAIC General Motors' headquarters, SAIC-GM's Genuine Parts Division presented Kunlun Lubricant with the 'Excellent Service Satisfaction Award'. At the same time, Dongfeng Motor Corporation also presented Kunlun Lubricant with an 'Excellent Supplier' award.
Zhang Qingwei, deputy director of the Market Development Division of PetroChina Lubricant Company, said of this: 'We won these awards not because our corporate brand is famous, but because we provide customers with stable product quality and fast logistics service.'
Take JAC Motors as an example. On December 9, 2014, JAC was to take its new CJ4 model to Mohe for cold-region testing and needed 0W-grade lubricant for the vehicles. On December 5, when Kunlun Lubricant received the news, it immediately organized technicians from its R&D centers to study the region, the model and the engine involved in JAC's test; once the plan was confirmed, it organized production overnight and then sent vehicles to deliver the oil to JAC, ensuring that on the 9th the oil was loaded onto the vehicles in time for the trip to Mohe.
Indeed, over the past 14 years Kunlun Lubricant has not let the slogan 'improve product quality and service quality' become an empty formality; instead it has persisted in being customer-centered and market-oriented, promoting the 'butler-style' service concept, namely 'establish a contact card, provide professional service 24 hours a day, and give customers peace of mind'.
Today Kunlun Lubricant has entered its 15th year. According to the enterprise's plans and goals, Kunlun Lubricant will as always maintain a serious attitude and its habit of keeping a low profile, providing all customers with high-quality, highly efficient technology and service.