Deep Kunlun Feelings in the Vast Gobi — A Record of the Northwest Branch's Service to the Qinghai Drilling Company of Western Drilling

On December 26, 2014, as the 37 teams of Western Drilling's Qinghai Drilling Company achieved 284 spuds and 277 completions in the Qaidam Basin for the year, with cumulative annual footage of 602,014 meters, they broke through the 600,000-meter mark for the first time, setting a record high since the company was founded in 1955. Compared with last year, drilling started 45 days later yet produced 28,000 more meters; it exceeded the assessment target set by Western Drilling at the beginning of the year by 70,000 meters and exceeded the company's own target for this year by 50,000 meters. They stated: the achievement of these results is inseparable from the active cooperation and high-quality service of Kunlun Lubricants.
Success comes from planning first; strategy is the key
Just after New Year's Day 2014, personnel of the Northwest Sales Branch actively contacted the oil product business staff of Qinghai Drilling's materials procurement department to grasp the drilling footage of the operating drilling teams and understand the workload of the teams starting work. In early 2014, with spring still chilly, the sales staff went to the production site at Huatugou to learn about the types and specifications of lubricating oils and greases used by the drilling teams; they actively contacted the business support center of the Northwest Sales Branch to stock goods, tracked shipments and supplied Kunlun oils to Qinghai Drilling in a timely and rapid manner. As an ancient saying goes, “In all things, success lies in prior preparation; without it, failure follows.” It was precisely this Kunlun spirit of “planning must come first” that provided a strong guarantee for the Qinghai Drilling Company's 2014 “drilling,” in the form of 379 tons of lubricating oils and greases.
Silently moistening things as sweet dew, meeting customers' urgent needs
In July 2014, the customer asked that Kunlun's 200L large drums be wrapped in plastic protective film (the Qaidam Basin has high altitude and strong sandstorms), so branch leaders actively contacted the Lanzhou plant to provide this at the time of shipment. In 2014 a total of 1,500 large-drum plastic protective films were provided to the customer, meeting the procurement department's storage needs while also solving the problem of on-site oil use.
Meticulous and patient service increases product demand
In summer and autumn, as Qinghai Drilling's workload increased, its oil demand also expanded. Seizing the opportunity, the sales staff promoted Kunlun premium diesel engine oil CH-4 at Huatugou to the materials procurement staff and drilling team business personnel (the other party's teams mostly used CD and CF-4), and over the year the proportion of Kunlun premium diesel engine oil CH-4 used rose substantially compared with 2013, with a total of 38.67 tons of CH-4 and above premium diesel engine oil reported submitted for the year… Through the sales staff's communication of oil knowledge and R&D strength, Kunlun products won the recognition of the Qinghai Drilling Company and sales achieved a qualitative leap.
Sow ten thousand seeds in spring, and at autumn harvest they must be brought into the granary
Supplying oil to the maximum extent while also recovering 100% of the payment — this is what a complete sales process for intra-system oil use looks like. In 2014 the Northwest Branch supplied Kunlun lubricating oils and greases of various types totaling 379 tons to Western Drilling's Qinghai Company, and Kunlun products reached a market share of 94% at Qinghai Drilling. This achievement is inseparable from the sales staff's proactive and diligent work. The settlement sheet of Western Drilling's Qinghai Company bears signatures and seals for materials procurement warehousing and outbound delivery, the person in charge, and also the business, finance and supervisory staff, plus finally the signature of the responsible leader — 8 signatures and 3 seals in total — all of which our sales staff had to handle one by one. After we issued the invoice, the confirmation form required the other party's business, finance and supervisory staff to sign and seal — 4 signatures and 2 seals — so a single settlement required two trips to Huatugou. One sowing, one harvest: the sales staff spared no effort, and in 2014 the total settled amount for lubricating oils and greases of the entire Western Drilling Qinghai Drilling Company reached 8.56 million yuan, with no arrears whatsoever.
Kunlun Lubricants not only provided strong lubrication support for Western Drilling's Qinghai Drilling Company but also nurtured and formed a Kunlun spirit of “silent dedication, courage to strive and scientific pragmatism.” This spirit inspires us to press forward bravely and write a new chapter in oil product sales for drilling. (Reported by Yin Qing and Meng Congyu of the Northwest Branch)