Volledig synthetische motorolie 
Dieselmotorolie 
Versnellingsbakolie 
Motorolie Kunlun Lubricant
From August 7 to 17, the 12th World Games were grandly held in Chengdu. As the highest-level international multi-sport event for non-Olympic sports, it attracted more than 4,000 athletes from over 100 countries and regions to pursue their dreams in Chengdu. As the official lubricant sponsor of the World Games, Kunlun Lubricant drew on outstanding technological strength and rich experience in serving international events to provide comprehensive high-performance lubricant products and services for a number of competition events, giving all-round support to the smooth running of the Games and leaving a deep impression both on and off the field.
The Invisible Guardian of the World Games
On the morning of August 8, the sky was clear. The water sports events of the World Games took place at the Ma'anshan Wharf and Taohua Island Wharf of Sancha Lake. Whether at the specially decorated booth in the spectator area or at the fuel supply stations in the athletes' and interview areas, Kunlun Lubricant could be seen everywhere.
At this World Games, Kunlun Lubricant provided oil and gas product supply services, including lubricants, for 6 working boats (2 rescue boats, 2 wake boats and 2 motorboats) used in 4 competition events - wakeboarding, wakesurfing, cable skiing and motorboat-powered surfboards - and also provided professional lubrication technical consulting and services to ensure that event equipment maintained optimal performance under high-intensity operation.
Enduring against wear, silent in lubrication: at the specially decorated Kunlun Lubricant booth, lubricant products of all categories were neatly displayed, showcasing the brand's excellent quality and strong strength. Which engine oil suits a turbocharged car? Could you introduce the features of your various products? Between competitions, consumers streamed to the booth.
A parallel activity in which visitors scanned a QR code and shared content on WeChat Moments to win gifts greatly stimulated the enthusiasm of spectators, and the booth was packed. I had heard of Kunlun lubricants before; it is a central state-owned enterprise and a major brand, said Mr. Chen, a spectator. Seeing it become the official lubricant of the World Games, he felt this was an authoritative certification of its quality. A brand able to provide lubrication support for a top international event must offer reliable products, he added, noting that in the future he will lean more toward Kunlun Lubricant when choosing lubricants.
We are very honored to be the official lubricant sponsor of the World Games. This cooperation is not only recognition of the quality of Kunlun Lubricant's products and of its technical strength, but also an important opportunity for us to showcase our brand image and promote the concept of green development, a relevant person in charge of Kunlun Lubricant told reporters with great expectation, expressing the hope that through this cooperation better competitive conditions can be created for the event and the success of the World Games supported. At the same time, leveraging the international influence of the World Games, the company hopes the Kunlun Lubricant brand will enter broader international markets and further enhance its global visibility and reputation.
Environmental Protection First, Deeply Cultivating a Green World Games
Off the field, Kunlun Lubricant's environmental philosophy was also well integrated into the Green World Games hosting goal. On the vehicle support side, 218 World Games support vehicles of the passenger transport and tourism branch of Chengdu Automobile Transport (Group) Company received a lubrication solution carefully customized by Kunlun Lubricant. Using modern environmentally friendly technology formulations, the solution can both reduce equipment wear and lower fuel consumption and exhaust emissions. These new technologies made the vehicles operate more efficiently during the event and reduced their impact on the environment, reflecting Kunlun Lubricant's practical action on the concept of sustainable development and setting an example of corporate social responsibility.
Kunlun Lubricant's green philosophy is reflected not only in technical services but also extends into city promotion.
To enhance brand influence, Kunlun Lubricant carried out a series of exciting marketing activities around the event. At 60 gas stations near the event venues, Kunlun Lubricant carefully created a World Games-themed marketing atmosphere and launched two product combinations - the KR8 (219 yuan) gift pack with a 90 yuan fuel voucher and the KR7 (139 yuan) gift pack with a 50 yuan fuel voucher - and also prepared 500 Runrun IP figurines for consumer raffles. At the same time, discount gift packs were launched simultaneously at 1,600 gas stations across Sichuan, allowing consumers to enjoy genuine benefits and powerfully boosting tourism consumption in Chengdu.
At the PetroChina Chengdu Furong North gas station, decorated with trusses, posters and roll-up banners bearing the World Games Official Sponsor logo, the atmosphere was at its peak. I use Kunlun fully synthetic engine oil myself, and today I bought two more barrels, shared a consumer paying at the station, explaining that he chose Kunlun's oil partly because it is a major brand with guaranteed quality and partly because the promotional offers during the World Games were genuinely worthwhile and saved him quite a lot of money. He hopes Kunlun Lubricant will cooperate with more large-scale events in the future, so that consumers can continue to enjoy real benefits and Chinese brands can gain greater international influence.
Gas station staff said that after the cooperation with the World Games, the station has clearly become busier. Many consumers attracted by the World Games publicity and promotional offers took the initiative to learn about lubricant products. Some customers previously unfamiliar with Kunlun lubricants are now willing to try buying them. The gift packs in particular proved very popular, with sales rising significantly compared with before.
Demonstrating the Responsibility of a Great Power Lubricant
In terms of publicity and promotion, Kunlun Lubricant chose 30 buses on Chengdu Bus Group's K4 route, 26 on the K15 route and 20 on the No. 9 route to carry body advertisements on the Chengdu Second Ring loop line and on routes around the World Games venues, creating a strong event atmosphere and letting more residents and tourists learn about Kunlun Lubricant's identity as the official lubricant of the World Games.
Through in-depth cooperation with international events, we can show the world Kunlun Lubricant's advanced technology and excellent quality and enhance the brand's international visibility and recognition. When talking about the significance of continuing to sponsor domestic and international events, a relevant person in charge of Kunlun Lubricant said that the spirit of striving and enterprise conveyed by sports events is highly consistent with Kunlun Lubricant's brand philosophy and helps to strengthen the brand's positive image in consumers' minds. This can not only promote product sales in international markets but also drive Kunlun Lubricant to become a world-class lubricant materials company with global influence and contribute to the rise of Chinese national brands.
During the 12th World Games, Kunlun Lubricant's impressive performance not only provided strong support for the successful hosting of the event but also injected new vitality into the development of its own brand.
Kunlun Lubricant is an important representative of China's domestic lubricant industry, always taking innovation-driven development as its core and vigorously pursuing green technology research and development so that efficient and environmentally friendly lubrication solutions can be put into practical application. With years of experience in serving large-scale events, the team once again demonstrated outstanding professional capabilities at this World Games, becoming an industry model through technological strength and green values. This persistent effort has enhanced Kunlun Lubricant's brand image and also demonstrated the global technological influence of China's lubricant industry.
In the future, Kunlun Lubricant is expected to continue shining even more brightly on the international stage through technological innovation and brand strategy, driving China's lubricant industry to new heights.
