“Kunlun Positive Energy, 100 Days Without Violations” On-Site Owner Brand Promotion Event Kicks Off

The “Kunlun Positive Energy, 100 Days Without Violations” campaign, which began in November 2017 and is supported by the Gansu Provincial Traffic Police Corps, exclusively titled by Kunlun Lubricant and broadcast by Gansu Radio and Television City FM, attracted more than 6,000 drivers to register. Carefully organized by the various units, on January 13 and 14, 2018, drivers certified by the traffic police as violation-free were invited to an on-site car-owner interaction and brand promotion event at the Yantan Red Star Macalline plaza in Lanzhou, with more than 500 drivers attending each day.
Since the launch of Kunlun Tianrun products, they have generated a good reputation among consumers who have used them, but market sales have still not reached the expected target, and there is a need to expand brand persuasiveness and influence among urban car consumers. Safe, law-abiding driving is the most important expression of social civility. Gansu City FM radio is the main channel listened to by drivers in Gansu’s major cities, broadcasting through two frequencies, FM102.2 and FM106.6, and several hosts have very wide fan bases among taxi and private car drivers. Kunlun Lubricant’s title sponsorship of this public welfare activity, together with the hosts’ positive response to the brand awareness and reputation of Kunlun Lubricant products, will surely establish a good image for Kunlun Tianrun products among drivers.
Kunlun Lubricant products are sold in Gansu through more than 680 PetroChina gas stations, 34 Kaka Auto Service chain stores and 10 Kunlun Lubricant Alliance image stores, which can provide drivers with various quality experiences and services; during this period Kaka Auto Service stores also took part in promotional activities, locking in target customers for Kunlun Tianrun products and letting drivers experience the excellent performance of Kunlun Lubricant products.
In this City FM “Happy Car Life” on-site brand promotion activity, leaders from the provincial radio and television group and the provincial traffic police corps took part on site: on Saturday, Secretary Ma of the provincial radio and television City FM joined the activity, and on Sunday, Deputy Director Wang of the Gansu Provincial Bureau of Radio, Film and Television and Director Zhang of the Legal Affairs Office of the traffic police corps were invited to give on-site guidance.
The Lanzhou Lubricant Sales Branch cooperated with the Lanzhou R&D Center to enrich the sales service and technical support content of “Kunlun Positive Energy, 100 Days Without Violations”; the promotion activities titled by Kunlun Lubricant products will further expand the target customer group for Kunlun Tianrun products and attract more drivers to join in the quality consumption experience of Kunlun Tianrun products.