Targeted market segmentation: Kunlun achieves success at the end-user level through differentiation.

In the highly competitive lubricant industry, all lubricant manufacturers are striving to find the best way to attract consumers. While other manufacturers are still struggling to explore, Kunlun Lubricant, starting from the perspective of caring for consumers, has segmented the market according to the diverse needs of consumers and created a differentiated product portfolio, which has been recognized by consumers.
It is known that currently, Kunlun Lubricant has 13 sub-brands such as Tianyuan, Tianrun, Tiange, Tiangong, and Tianhong, which have enabled different products to match different vehicles, thus ensuring more effective care for vehicles. For example, in response to the ethanol fuel promoted in 10 provinces and regions of our country, the "Tianla" series of products have been developed. Its low-phosphorus formula, low volatility performance, excellent high-temperature lubrication and detergent dispersibility can reduce emission pollution, meet environmental protection requirements and keep engine components clean; for construction machinery with heavy loads and severe wear, the Kunlun Tiangong series lubricants suitable for working in harsh conditions have been launched, providing comprehensive protection for construction machinery.
By adhering to the "Caring" concept, Kunlun has opened up a path of customizing for vehicles. This not only distinguishes Kunlun from other brands but also prompts Kunlun to significantly increase its market share and brand influence within just eight years of its establishment. Kunlun has thus become the leader in the lubricant industry in China.